The digital era is still dawning, with technology increasingly becoming an integral part of our everyday lives. This sentiment translates to the business world as well, forcing companies to “get with the times” in order to stay relevant. Social media and blogging are no longer relegated to just “down-time” activities; in fact, both have become essential to a modern-day business’ success. Here are just five reasons why you should incorporate blogging into your business’ marketing plan.
1. Blogging Can Generate Business
This seems simple enough―and that’s because it is. Sites like Buzzfeed, Mashable, Gizmodo, and more are big examples of how to use blogging to your advantage. The site traffic they generate is massive, resulting in more and more clicks to their sites on the regular. More clicks mean more customers.
2. Customers Are Looking
When you start your business’ blog, it’s understandably small. You may think, “no one is looking at this,” but you’d be wrong. While it’s true that not every customer is reading your every update, they’re almost all using Google to find information in the first place. If your blog just happens to be posting about the information they’re looking for, you’ve got a potential customer already lined up.
3. The Frequency of Blogging Drives Traffic
You may be thinking, “who has time to do all this blogging?” It’s true that running a good, effective blog takes time, but hiring someone to take care of that process is money well spent. Nearly 80% of Internet users conduct product research online. The more frequently you blog about new and relevant information, the more likely people are to find your site and your business.
4. Content is Vital for SEO
We all think we can write, but we can’t all write effectively. Content marketing is indispensable within the modern marketing industry. The right content on your site means that it won’t get buried under more relevant, SEO-friendly sites. SEO is ever-changing and you need a writer who can adapt to those changes with ease, writing the right kind of content to get your site noticed.
5. Calls to Action Encourage Customers
On your blog, you want to engage with your customers. A quick and easy way to do that is with “calls to action” ― key phrases and sentences that provide your consumers with some direction. Finding the right calls to action can be somewhat time-consuming, but ultimately worth the price. After all, you want to direct your readers to your business, right?
Whether you’re a big business or a small one, the power of business blogging cannot be underestimated. By utilizing this tool, you can effectively boost the amount of traffic to your site and increase attention to your business.
Are you thinking of incorporating a blog into your business? Whether you’re brand new to the blogging world or a seasoned expert, Marstudio can help. Call us today to set up a consultation to discuss all your business blogging needs.