Category: Strategy

free trial

The Need for Free: Pros and Cons of Trial Offers

by Sam R.

For some, free trials are a necessity, letting customers try out a product before deciding whether or not to invest full-time. For businesses, these trial offers can be a worthwhile investment and advertising opportunity. However, in order for these deals to be effective for your company in the long run,[…]

videos SEO

Using Videos to Boost Your SEO Rank

by Annie K.

Using the Internet to watch videos is nothing new. In fact, in 2014, videos already made up 64% of all Internet traffic. That number is expected to grow up to a staggering 80% by the end of 2019,[…]

mobile friendly

How Mobile Friendly Is Your Website Design?

by Sam R.

Just about everyone has a smartphone these days and what’s one of the biggest draws to these phones? Internet use. If you have a website, there’s a very good chance your traffic is largely mobile users. In fact, in 2018,[…]

blog

5 Reasons Why Blogging is Good for Your Business

by Annie K.

The digital era is still dawning, with technology increasingly becoming an integral part of our everyday lives. This sentiment translates to the business world as well, forcing companies to “get with the times” in order to stay relevant. Social media and blogging are no longer relegated to just “down-time” activities;[…]

The Importance of Multifaceted Marketing Campaigns

by Marstudio Inc.

You don’t want to put all your eggs in one basket. It’s a repeated cliché, primarily because it’s true. Investing your time and money in only one idea is risky. It’s equally risky to invest all of your marketing budget in one ad,[…]

How to Approach Your Marketing Budget

by Marstudio Inc.

As the holidays and the end of the year approach, a lot of companies are faced with either trying to spend the rest of 2018’s marketing budget (or risk losing it), or setting up a marketing budget for 2019. One piece of marketing wisdom says that companies who have a set a marketing budget are 47% more likely to be innovators in their field.[…]

Trade Show Trade Secrets: The Sequel

by Marstudio Inc.

So, you read our Trade Show Trade Secrets and created a killer experience for visitors at your last trade show. You made a few deals, talked to some great prospects, and gathered a ton of contact info. Now what?[…]

The Marstudio Trade Show Trade Secrets

by Marstudio, Inc.

The numbers vary based on who you ask, but it’s generally accepted that it takes somewhere between 6 and 13 “touches” before you get a qualified sales lead. Trade shows can be a unique way to touch very qualified candidates.[…]

Keys to Effective Brand Architecture Development

by Marstudio Inc.

A brand is like a living, breathing organism. Like a human, its capabilities, voice, and overall personality will grow and become more mature and diverse with time, even if the name is the same and the face (or logo for a brand) remains recognizable. […]