Category: Strategy

Trade Show Trade Secrets: The Sequel

by Marstudio Inc.

So, you read our Trade Show Trade Secrets and created a killer experience for visitors at your last trade show. You made a few deals, talked to some great prospects, and gathered a ton of contact info. Now what?[…]

The Marstudio Trade Show Trade Secrets

by Marstudio, Inc.

The numbers vary based on who you ask, but it’s generally accepted that it takes somewhere between 6 and 13 “touches” before you get a qualified sales lead. Trade shows can be a unique way to touch very qualified candidates.[…]

Keys to Effective Brand Architecture Development

by Marstudio Inc.

A brand is like a living, breathing organism. Like a human, its capabilities, voice, and overall personality will grow and become more mature and diverse with time, even if the name is the same and the face (or logo for a brand) remains recognizable. […]

How Branded Merchandise Can Help Boost Your Brand

by Marstudio Inc.

What if we told you that you could get people to pay their own money to advertise for your brand?

Yes, you read that correctly, they take their hard-earned money and advertise for your restaurant, medical company, or hardware supply store.[…]

Connection Restored: Trends to Help Your Brand Reconnect with Customers in 2018

by Marstudio Inc.

With robots getting citizenship and digital helpers constantly listening to everything you say, it’s easy to feel that the use of tech is starting to overshadow the natural and human elements in life and in commerce – that companies have lost their focus on helping consumers,[…]

Make the Most of Your End-of-Year Marketing Budget

by Shevy S.

In some industries the last two months of the year are written off as an unproductive time. But experienced marketing directors and CMOs know that this is the wrong approach when it comes to marketing. Not only can the end of the year be incredibly productive,[…]

The Benefits of DBA Marketing Part 3: Specialty Marketing – The MEDmar Approach

by Shevy S.

Marketing is the foundation for business development, and finding ways to combine the two seamlessly is key to successfully running a company that is constantly growing. In this blog series, “The Benefits of DBA Marketing,” we will discuss how Marstudio,[…]

The Benefits of DBA Marketing Part 2: Grassroots Marketing – The BLACKWATER Approach

by Shevy S.

Marketing is the foundation for business development and finding ways to combine the two seamlessly is key to successfully running a company that is constantly growing. In this blog series, “The Benefits of DBA Marketing,” we will discuss how Marstudio,[…]

The Benefits of DBA Marketing Part 1: What is DBA Marketing

by Shevy S.

Marketing is the foundation for business development and finding ways to combine the two seamlessly is key to successfully running a company that is constantly growing. In this blog series, “The Benefits of DBA Marketing,” we will discuss how Marstudio,[…]