Businesses are investing more and more into social media marketing and one of the most popular platforms out there at the moment is Instagram. If your company isn’t marketing on Instagram yet, here’s why you should be.
Customers will search for you on Instagram. These days, having a presence on the site is almost expected, even if you aren’t planning on being incredibly active on it. At the very least it’s a good idea to have an account that has your business name, contact information, and a few posts to show off your brand from time to time. Otherwise, that search could go to a competitor.
Additionally, being on Instagram is just another way to build trust between you and your customers – especially a verified account. It shows that your business is real and reputable. It’s another way for customers to familiarize themselves with you and your brand, building trust every step of the way.
Exposure is the name of the game when it comes to online advertising and promoting your brand – social media provides another venue for that to happen. Most websites have a link in the bio, allowing you to point users directly to your website and generate traffic. It’s an easy, but invaluable opportunity.
Instagram is also a great networking tool allowing you to like, comment and send messages to people interested in your product or service. Building relationships with potential and existing customers has never been easier than it is with social media, so why not take advantage of it?
If you are a business looking to become active on Instagram, Marstudio can help. We can create a new profile and manage the account or breathe new life into an inactive existing account. Contact us today to set up your free consultation.