When it comes to Google Ads, there are two big players: search ads and display ads. Each ad type is different but has its own set of advantages and disadvantages. Here’s the big differentiators between the two.
Have you ever Googled something and at the top of the page, found a result with a small black box marked “Ad”? Those are Google’s search engine ads.
These ads are typically driven by keywords that the user types in. If your ad is crafted strategically, it will have multiple keywords in its copy, allowing it to reach a broader audience.
These ads allow for hyper-targeting based off intent, interests and locations.
While Google’s search ads will work within the Google search itself, display ads are a little different. These ads aren’t just limited to Google but are displayed across different websites that users are browsing.
Display ads allow you to put your ad directly in front of customers without waiting for them to type in the correct search words. This also means that your product has increased reach, allowing it to be exposed to people who didn’t know they needed it yet.
All in all, both ads have their specific uses and strategic purposes. However, there’s nothing stopping you from using both! If you are interested in using Google’s advertising platform to promote your product, Marstudio can help. Contact us today to set up your free consultation.