Tag: Social Media Strategy

People looking at their phones

Why Your Business Should Be on Instagram

by Sam R.

Businesses are investing more and more into social media marketing and one of the most popular platforms out there at the moment is Instagram. If your company isn’t marketing on Instagram yet, here’s why you should be.

Kendall Capital logo

Kendall Capital

by Marstudio Inc.

Kendall Capital is a force to be reckoned with within the fiduciary investment market. They are a wealth management firm who provides fiduciary planning and investment management services to those in the middle-class, helping them grow their wealth.

man looking at his phone through social media

Why You Should Be Online Advertising Right Now

by Marstudio Inc.

While you may be working at home or working with restrictions, that doesn’t mean your business has to stop completely. For many workers, totally shutting isn’t a reality, but it can be challenging to advertise in the current climate. That’s where online advertising comes in.

Moby Dick logo

Moby Dick Blog Post

by Marstudio Inc.

Moby Dick House of Kabob is a local food chain that has introduced the DC, Maryland and Virginia areas to traditional Persian cuisine.

girl who loves to shop

Brand Loyalty and Millennial Consumers

by Sam R.

Today, Millennials are the target demographic for most marketers. This is because, at this point in time, Millennials have shifted to become the primary consumer base. However, their shopping trends vary vastly from Generation X or Boomers and if you’re trying to appeal to Millennial shoppers, establishing brand loyalty is the way to go.

Eeastern Title & Settlement logo

Eastern Title & Settlement

by Marstudio Inc.

Easter Title & Settlement had a strong presence in the community they served, but their efforts weren’t focused enough to truly expand their reach. Marstudio started with implementing a full brand refresh to help refocus the company’s marketing efforts. Then, we applied this new branding to several types of collateral such as business cards and promotional flyers. We also refreshed the design of their website, business cards, and various trade show material.

Concert screening

How Short Should Your Social Media Videos Be?

by Marstudio, Inc.

The first thing most people do when a video comes across their social media platform of choice is to check the timestamp. If it’s too long, they’ll decide that it isn’t worth spending time on and move on.

Attention spans are getting shorter – less than that of a goldfish according to some studies.[…]

meme button

Marketing a Meme: How to Use Trendy Humor to Market

by Sam R.

Memes are everywhere. When something goes viral, it becomes the subject of everything from workplace conversation to actual news coverage, reaching thousands of consumers at once.

In an anthropological sense, the word “meme” (as coined by Richard Dawkins in 1976) is defined as a sharable cultural artifact which rapidly spreads through a culture.[…]

Stranger Things

Stranger Things and the Power of Marketing Nostalgia

by Sam R.

If you’ve been anywhere online in the last month, you’ve probably heard about Netflix’s smash-hit series Stranger Things debuting its third season. Already, the show has broken several records, continuing to reign supreme for the streaming platform. In addition to making waves in the TV industry,[…]