From bouncing lamps to hamburger-eating clowns, chlorophyll-filled giants, and talking reptiles, mascots have been used for years now. Pixar, McDonald’s, Green Giant, and Geico have created a diverse and elite group of corporate mascots, that come in all shapes, forms,[…]
Every designer has a “first love.” For me, packaging design will always have a special place in my heart. My admiration for product packaging began in design school and still interests me today. What I love most is not only how much it challenges us as designers,[…]
The other day I saw a post on Facebook that threw me. A company was searching for a designer to “quickly whip up a few logos.” No.
Time and thoughtfulness go into creating a brand identity – the logo and everything else that tells a company’s story.[…]
Even in this hyper-digital age, print materials are still effective ways to market your business. With a piece of printed material, people can touch your brand, which appeals to their physical senses. The most important sense to appeal to with all your marketing materials,[…]
It takes a lot to overall haul a company’s design identity—and even more to make sure it’s an effective re-design. In Brand New’s The Best and Worst Identities of 2015, Part 2: The Best Reviewed they take side-by-side comparison of some of the best company re-designs and explain what it is that makes them work so well.[…]
Despite starting a complete brand re-design project with the best intentions, overhauling a company’s identity can result in complete disaster. In Brand New’s The Best and Worst Identities of 2015, Part 3: The Worst Reviewed they take a look at where 2015 re-designs fell completely flat.[…]
How do you convey clashing concepts in one design?
That’s the task coffee company Moccato had for its design firm to tackle.
The balance of the “natural yet instant, sustainable yet urban” elements came through in the final design in perfect harmony.[…]
Successful companies stay relevant because they evolve and innovate, and that includes staying on top of their branding strategy. And despite what a lot of companies seem to think, simply tweaking your logo and crossing your fingers just won’t cut it.[…]
There is a definite psychology when it comes to how we perceive and take in colors. Different colors have different connotations that make us feel a certain way when we see them. Think about the sense of peace you experience when you look out over a true-blue ocean horizon or the vibrant freshness you feel while deep in a forest surrounded by a million shades of green.[…]