
What Is Brand Identity and Why Does it Matter?
Having a strong brand identity gives an added value to the products or services you provide. Good branding can build up loyalty amongst your customers who will then recommend your product or service to people they know.
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Branding
Choosing Fonts that Reflect Your Business
Your company has a name, a tagline, and you’ve decided on colors. Now here comes the next part: the logo. While the imagery is a big portion of a logo, picking the right font to use in your logo and in assorted branded collateral is critical.[…]
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Branding
Personal Branding and Your Business
It’s probably likely that you’ve encountered the phrase “personal branding” in a casual setting. These days, people have interpreted the phrase to be about how one presents themselves in their everyday life. For example, according to this definition, how you define your strengths and characteristics on your resume is part of your personal brand.[…]
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Branding
How Seasonal Designs Can Boost Sales
In short, seasonal branding isn’t a complete brand makeover, but it is a useful temporary tool. While you maintain your core branding, the slight tweaks in design give it a seasonal twist. After the window of time has passed, you can simply revert to your general branding.[…]

The Marstudio Logo Creation Process
Creating a logo is one of the most important steps a company takes in its branding. A good logo, one that is carefully created, drives all other branding decisions and should be one of the first “to dos” in a marketing plan.[…]
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Branding
Keys to Effective Brand Architecture Development
A brand is like a living, breathing organism. Like a human, its capabilities, voice, and overall personality will grow and become more mature and diverse with time, even if the name is the same and the face (or logo for a brand) remains recognizable. […]

What’s in a Name? The Do’s and Don’ts of Name Changing
Remember in high school when your friend Liz suddenly wanted to be Elizabeth because it sounded more mature or Daniel Johnson wanted to be D-John because it was his new artist name? This desire for change happens a lot to people in their teens and twenties;[…]

How Branded Merchandise Can Help Boost Your Brand
What if we told you that you could get people to pay their own money to advertise for your brand?
Yes, you read that correctly, they take their hard-earned money and advertise for your restaurant, medical company, or hardware supply store.[…]

Connection Restored: Trends to Help Your Brand Reconnect with Customers in 2018
With robots getting citizenship and digital helpers constantly listening to everything you say, it’s easy to feel that the use of tech is starting to overshadow the natural and human elements in life and in commerce – that companies have lost their focus on helping consumers,[…]