Category: Branding

Personal Branding

Personal Branding and Your Business

by Sam R.

It’s probably likely that you’ve encountered the phrase “personal branding” in a casual setting. These days, people have interpreted the phrase to be about how one presents themselves in their everyday life. For example, according to this definition, how you define your strengths and characteristics on your resume is part of your personal brand.[…]

Seasonal Branding

How Seasonal Designs Can Boost Sales

by Sam R.

In short, seasonal branding isn’t a complete brand makeover, but it is a useful temporary tool. While you maintain your core branding, the slight tweaks in design give it a seasonal twist. After the window of time has passed, you can simply revert to your general branding.[…]

The Marstudio Logo Creation Process

by Marstudio Inc.

Creating a logo is one of the most important steps a company takes in its branding. A good logo, one that is carefully created, drives all other branding decisions and should be one of the first “to dos” in a marketing plan.[…]

Keys to Effective Brand Architecture Development

by Marstudio Inc.

A brand is like a living, breathing organism. Like a human, its capabilities, voice, and overall personality will grow and become more mature and diverse with time, even if the name is the same and the face (or logo for a brand) remains recognizable. […]

What’s in a Name? The Do’s and Don’ts of Name Changing

by Sam R.

Remember in high school when your friend Liz suddenly wanted to be Elizabeth because it sounded more mature or Daniel Johnson wanted to be D-John because it was his new artist name? This desire for change happens a lot to people in their teens and twenties;[…]

How Branded Merchandise Can Help Boost Your Brand

by Marstudio Inc.

What if we told you that you could get people to pay their own money to advertise for your brand?

Yes, you read that correctly, they take their hard-earned money and advertise for your restaurant, medical company, or hardware supply store.[…]

Connection Restored: Trends to Help Your Brand Reconnect with Customers in 2018

by Marstudio Inc.

With robots getting citizenship and digital helpers constantly listening to everything you say, it’s easy to feel that the use of tech is starting to overshadow the natural and human elements in life and in commerce – that companies have lost their focus on helping consumers,[…]

5 Mistakes Companies Make in Seasonal Branding

by Sam R.

As ubiquitous as snowflake decorations are this time of year, there are still some common misconceptions about the best ways to include the holidays in your marketing plan. Seasonal branding can be as simple as incorporating holiday colors into your logo,[…]

To Choose a Corporate Mascot

by Shevy S.

From bouncing lamps to hamburger-eating clowns, chlorophyll-filled giants, and talking reptiles, mascots have been used for years now. Pixar, McDonald’s, Green Giant, and Geico have created a diverse and elite group of corporate mascots, that come in all shapes, forms,[…]