In the world of marketing, the possibilities are seemingly endless when it comes to coming up with ways to sell your product. Each approach is unique, and companies have even been able to construct methods to sell products based off sounds and smell alone.[…]
Memes are everywhere. When something goes viral, it becomes the subject of everything from workplace conversation to actual news coverage, reaching thousands of consumers at once.
In an anthropological sense, the word “meme” (as coined by Richard Dawkins in 1976) is defined as a sharable cultural artifact which rapidly spreads through a culture.[…]
If you’ve been anywhere online in the last month, you’ve probably heard about Netflix’s smash-hit series Stranger Things debuting its third season. Already, the show has broken several records, continuing to reign supreme for the streaming platform. In addition to making waves in the TV industry,[…]
Demographics are an essential piece of marketing, and with longer lifespans, we have a lot more generational demographics living simultaneously. This makes reaching your target demographic a lot more important and at the same time, a lot more difficult. Being confident you are using the right channels,[…]
Without thinking, a company name will automatically come to mind when you see a particular color or pattern, even without a logo. Quick, name these iconic brands:
Creating an Extension of the Brand
When companies create their logos,[…]
Imagine an Olympic archer lining up to shoot, bow and arrow ready with no bull’s-eye in sight. No way of measuring success, accuracy, or skill. That would take away a lot of the excitement from the sport. Archery without a bull’s-eye as the goal is similar to marketing without a target market.[…]
The other day I saw a post on Facebook that threw me. A company was searching for a designer to “quickly whip up a few logos.” No.
Time and thoughtfulness go into creating a brand identity – the logo and everything else that tells a company’s story.[…]
Enhesa is a leading environmental, health, and safety consulting firm, providing EHS regulatory compliance assurance support to businesses worldwide. Marstudio has had the pleasure of rebranding Enhesa, and collaborating with their organization on multiple marketing and web presence strategies. Enhesa needed a cohesive brand image,[…]
Writing copy for signage is more like putting together the pieces of a puzzle than other types of writing. It involves arranging carefully selected words into a headline that will attract readers’ attention, communicate a message to them, and prompt them to take an action – all within a finite space.[…]