So…what is graphic design, anyway?

We come across many people who are intrigued by and curious about our work, but aren’t quite sure exactly what is we “do.” And since graphic design and marketing are such broad fields, it can be tough to narrow down a precise definition. To put it simply, literally everything that wasn’t born or grown was designed. Design is everywhere you look, and it has a distinct impact on the way we see the world. Say you want to communicate an idea to a mass audience or you have a message you want to convey in an impactful way. How do you send it? Unless you shout it in the streets, write it in the sky, or whisper it to your neighbors, you would need to use graphic design.

The shampoo you choose to buy, the t-shirt you’re wearing, the book on your desk, or the computer mouse under your hand: it has all been created by a designer in order to inform, persuade, announce, captivate, stimulate, locate, identify, and beautify your world. However, design is much more than just a pretty face. To us, it is about form and function working hand-in-hand to achieve a goal. Visual communication can make or break a business, and we are passionate about helping companies achieve their creative visions with a sense of purpose and direction.

If you’re looking for a more formal or “official” definition of graphic design, check out Wikipedia’s version below:

“Graphic design is a creative process—most often involving a client and a designer and usually completed in conjunction with producers of form (i.e., printers, signmakers, etc.)—undertaken in order to convey a specific message (or messages) to a targeted audience. The term ‘graphic design’ can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation. Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.”

If you’re into a more creative, more visually stimulating and informative definition of the world of design, we suggest you watch one or both of these incredible videos we found to help bring our industry to light:

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