The Need for Free: Pros and Cons of Trial Offers

For some, free trials are a necessity, letting customers try out a product before deciding whether or not to invest full-time. For businesses, these trial offers can be a worthwhile investment and advertising opportunity. However, in order for these deals to be effective for your company in the long run, they must be executed properly.

There are several pros to a free trial method of marketing. For one, these opportunities help you get a feel for the success of your product. They also provide new channels of communication between different communities, allowing you to demonstrate the value of your product to a broader audience. Trials also serve as a good testing ground, allowing users to experience the product while you hammer out the details, deciding what works and what doesn’t. Lastly, the looming deadline of a trial period coming to an end generates a sense of urgency for consumers, motivating them to commit long-term.

Of course, with every pro, there is a con and there are downsides to this kind of marketing. It costs money and time to set up a trial and there’s no guarantee that customers will use it afterward. In addition, free trials mean extra work as support teams work to resolve any customer issues and refine the product based on customer reviews.

In short, free trials generate interest in your product. They empower people to try it out, invest in it, and leave positive reviews for other potential customers. People love getting things for free, but they can’t do that if they don’t know about your offer in the first place. That’s why marketing for these trials is so important and a good marketing firm can make all the difference. Putting our expertise to work, we can incorporate your offer into print ads, social media, Google Ads — using the arsenal of marketing tools at our disposal to spread the word about your deal.

If you would like to discuss the possibility of free trial marketing for your business, Marstudio can help. Call us today to set up a consultation to discuss your marketing needs.