Tag: brand

How Companies Use Visual Elements to Increase Brand Recall

by Sam R.

Without thinking, a company name will automatically come to mind when you see a particular color or pattern, even without a logo. Quick, name these iconic brands:

1.
2. 
3. 
4. 
5. 
6. 

 

(Answers below)

Creating an Extension of the Brand

When companies create their logos,[…]

Why the Extensive Brand Identity Process Is Essential for ROI

by Sam R.

The other day I saw a post on Facebook that threw me. A company was searching for a designer to “quickly whip up a few logos.” No.

Time and thoughtfulness go into creating a brand identity – the logo and everything else that tells a company’s story.[…]

Enhesa: Simplifying Complicated Corporate Messages

by Marstudio Inc.

Enhesa is a leading environmental, health, and safety consulting firm, providing EHS regulatory compliance assurance support to businesses worldwide. Marstudio has had the pleasure of rebranding Enhesa, and collaborating with their organization on multiple marketing and web presence strategies. Enhesa needed a cohesive brand image,[…]

Hillary Clinton "H" Logo

Why Customer-Centered Messaging is Critical for Brand Marketing

by Sam R.

When crafting a brand message, the age-old starting point is to ask, “What’s in it for me?” from a customer’s point of view. Experienced marketers know that primary messages must be end-user focused because people are looking for products, services,[…]

Why the Best Branded Giveaways Are on Topic

by Shevy S.

What’s one of the trendiest giveaways? From my point of view, it’s the bottle opener. That’s a great promotional item – if you’re a brewer. The person takes it home, puts it in a drawer and pulls it out to open a bottle.[…]

how color impacts

How Color Impacts Your Brand

by Marstudio Inc.

There is a definite psychology when it comes to how we perceive and take in colors. Different colors have different connotations that make us feel a certain way when we see them. Think about the sense of peace you experience when you look out over a true-blue ocean horizon or the vibrant freshness you feel while deep in a forest surrounded by a million shades of green.[…]

Just* Packaging

by Emma S.

A new campaign created by the Leo Burnett agency for the WWF (World Wide Fund for Nature), called Just*, is based on the idea of replacing plastic bottled household products with “alternative” and natural solutions. Many people turn to unnecessarily harsh chemical treatments to handle every day tasks such as mouth care,[…]

Mosquito Bar: Beautiful Branding Inspired by the Roaring 20s

by Emma S.

When it comes to branding, there are many different routes that a company can take. In Mosquito’s case, a professional, high-end look was achieved through their new branding effort in the form of packaging, stationary, menus, and more.

This new branding effort didn’t form a completely new image for Mosquito;[…]

Marstudio at the Baltimore ROC Race 5k

by Emma S.

At Marstudio, we love team building!

For us, it includes events like Savage Race and white water rafting. Just last summer, our team participated in the Baltimore, Maryland ROC Race. It was full of fun, water, and bubbles.[…]