Tag: Politics

Hillary Clinton "H" Logo

Why Customer-Centered Messaging is Critical for Brand Marketing

by Sam R.

When crafting a brand message, the age-old starting point is to ask, “What’s in it for me?” from a customer’s point of view. Experienced marketers know that primary messages must be end-user focused because people are looking for products, services,[…]

color of the year

The Politics of the Color of the Year

by Marstudio Inc.

This year Pantone threw everyone for a loop by announcing two colors for Color of the Year in 2016. These colors, rose quartz and serenity, are loaded with symbolism—especially considering this past year’s events. Will these colors have a political tie in?[…]