The Jewish Museum is a well-established cultural institution based in New York, NY that focuses exclusively on art and Jewish Culture. The Museum has recently re-branded, and their new identity is electrifying, and highly dependent on “sacred geometry” and bright colors.
Each component of the identity was designed based on the geometric matrix that the Star of David was formed from, including the custom typeface and logo mark, iconography, illustrations, and patterns. The primary brand colors are a saturated blue, black, and white. The secondary brand color is a florescent orange.
It might seem that each independent aspect of the Museum’s identity has the power to overwhelm the others. Surprisingly, the bright colors and harsh angles of the typeface and patterns work very well together, combining to create an impactful identity for The Jewish Museum.