It’s probably likely that you’ve encountered the phrase “personal branding” in a casual setting. These days, people have interpreted the phrase to be about how one presents themselves in their everyday life. For example, according to this definition, how you define your strengths and characteristics on your resume is part of your personal brand. However, in the world of branding itself, the phrase “personal branding” carries a much more literal meaning.
What is personal branding then? To explain, we’ll provide an example. By simply saying the word “Oprah,” people will instantly not only know who it is you are talking about, but what she does, and what shows she has been a part of. In short, people are able to make a connection between her name and the brands she is a part of. This idea of connection is vital in understanding why personal branding has become so popular lately.
According to a Nielson Consumer Survey, only 33% of buyers trust messages from a brand. On the other hand, 90% trust messages from individuals they know. In short, making connections with customers, establishing yourself as a vendor who cares about clients and wants what is best for them are factors that only support your overall brand appeal.
When people think of your brand, they should think of someone they can trust. Forging personal connections can go a long way in sending that message and making customers feel like they are a part of something closer-knit.
If you need help personalizing your business’ branding, Marstudio can help. Contact us today to set up a consultation.