Today, Millennials are the target demographic for most marketers. This is because, at this point in time, Millennials have shifted to become the primary consumer base. However, their shopping trends vary vastly from Generation X or Boomers and if you’re trying to appeal to Millennial shoppers, establishing brand loyalty is the way to go.
Here’s how companies can do just that:
According to a CrowdTwist study, 43.5% of Millennials said they use social media to spread the word about products or services they’ve had good experiences with. They don’t trust companies, but they trust friends and family who can vouch for these products.
Elite Daily found that 62% of Millennials are more loyal to brands that engage directly with their consumers on social media. So, to succeed in the social media landscape, brands not only have to be active across social media platforms but they also need to encourage conversation between consumers.
Some ways brands have done this is by creating incentives for people who share their posts or create new posts with the company’s associated tags.
Sell Your Company, Not Your Product
What this means is to convince people to invest in your company, not just one product. Millennial consumers are far more likely to interact with a brand that they trust and have developed a relationship with instead of a product they like. They trust people, not products.
Traditional marketing techniques don’t cut it. According to Elite Daily, only 1% of Millennials say they’re influenced by advertising at all. This challenges companies to present themselves as more authentic instead of merely trying to make a sale. Companies must prove to consumers that their customers are the heart of their operation, thus convincing them to come back and build a long-term relationship.
If you are a company that needs to optimize their social media approach to market to Millennials, Marstudio can help. Contact us to set up a consultation.