When WeCare Private Duty Services approached My Chief Marketing Officer they already had a viable business. However, they were facing client acquisition challenges as a result of their old brand. Their old brand did not accurately represent their forward-thinking nature and exceptional service record. They had also grown beyond their humble beginnings and they were in need of a brand makeover to signal that monumental shift to a trusted and capable entity.

When it comes to Google Ads, there are two big players: search ads and display ads. Each ad type is different but has its own set of advantages and disadvantages. Here’s the big differentiators between the two.

While you may be working at home or working with restrictions, that doesn’t mean your business has to stop completely. For many workers, totally shutting isn’t a reality, but it can be challenging to advertise in the current climate. That’s where online advertising comes in.

Flik Mid-Atlantic Group is a division of the Flik Hospitality Group, who operates a series of conference hotels and centers dedicated to hosting corporate meetings and events. Their main focus is exceptional food, service, and maintaining a professional staff.

Every once in awhile, fear arises over the idea that SEO is dead. Skeptics gather and claim that everything people know about SEO from the last 30 years is useless, stating a myriad of reasonings to back their claim. But is it true?[…]

Despite the now bountiful ways to connect with your customer base, email marketing is still one of the most effective methods. Email marketing helps you build a base of customers, allowing you to engage with clients both old and new.[…]

Search engine optimization, or SEO, leaves a lot of people confused. SEO optimizes your website for search. Put another way, it brings people to your site and generates leads.

That’s great, right? You want people to come to your website.[…]

In September 2014, there were 1 billion websites floating around on the Internet. That number has declined to just under one billion over the past year, but still – that’s a lot! And a lot of websites means there’s a lot of competition for eyeballs.[…]

My Chief Marketing Officer has been helping several clients improve their SEO, so we decided to share some basic SEO knowledge, tips, and tricks.

The Basics

Every page of your website has 3 SEO components: a page title,[…]