Connection Restored: Trends to Help Your Brand Reconnect with Customers in 2018
With robots getting citizenship and digital helpers constantly listening to everything you say, it’s easy to feel that the use of tech is starting to overshadow the natural and human elements in life and in commerce – that companies have lost their focus on helping consumers,[…]
Make the Most of Your End-of-Year Marketing Budget
In some industries the last two months of the year are written off as an unproductive time. But experienced marketing directors and CMOs know that this is the wrong approach when it comes to marketing. Not only can the end of the year be incredibly productive,[…]
The Benefits of DBA Marketing Part 3: Specialty Marketing – The MEDmar Approach
Marketing is the foundation for business development, and finding ways to combine the two seamlessly is key to successfully running a company that is constantly growing. In this blog series, “The Benefits of DBA Marketing,” we will discuss how My Chief Marketing Officer,[…]
The Benefits of DBA Marketing Part 2: Grassroots Marketing – The BLACKWATER Approach
Marketing is the foundation for business development and finding ways to combine the two seamlessly is key to successfully running a company that is constantly growing. In this blog series, “The Benefits of DBA Marketing,” we will discuss how My Chief Marketing Officer,[…]
The Benefits of DBA Marketing Part 1: What is DBA Marketing
Marketing is the foundation for business development and finding ways to combine the two seamlessly is key to successfully running a company that is constantly growing. In this blog series, “The Benefits of DBA Marketing,” we will discuss how My Chief Marketing Officer,[…]
To Choose a Corporate Mascot
From bouncing lamps to hamburger-eating clowns, chlorophyll-filled giants, and talking reptiles, mascots have been used for years now. Pixar, McDonald’s, Green Giant, and Geico have created a diverse and elite group of corporate mascots, that come in all shapes, forms,[…]
Tips for Marketing to Each Generation
Demographics are an essential piece of marketing, and with longer lifespans, we have a lot more generational demographics living simultaneously. This makes reaching your target demographic a lot more important and at the same time, a lot more difficult. Being confident you are using the right channels,[…]
Why Video Is Now Essential for Your Web Marketing Strategy
YouTube, Instagram video, Facebook live, Snapchat, Periscope, musical.ly. What do all of these things have in common? Any company or brand that wants to have a web presence must be on at least one of these platforms. Why? Because Content is king,[…]
How Companies Use Visual Elements to Increase Brand Recall
Without thinking, a company name will automatically come to mind when you see a particular color or pattern, even without a logo. Quick, name these iconic brands:
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Creating an Extension of the Brand
When companies create their logos,[…]