Category: Strategy

Tips for Marketing to Each Generation

by Debar A.

Demographics are an essential piece of marketing, and with longer lifespans, we have a lot more generational demographics living simultaneously. This makes reaching your target demographic a lot more important and at the same time, a lot more difficult. Being confident you are using the right channels,[…]

Why Video Is Now Essential for Your Web Marketing Strategy

by Marstudio Inc.

YouTube, Instagram video, Facebook live, Snapchat, Periscope, musical.ly. What do all of these things have in common? Any company or brand that wants to have a web presence must be on at least one of these platforms. Why? Because Content is king,[…]

How Companies Use Visual Elements to Increase Brand Recall

by Sam R.

Without thinking, a company name will automatically come to mind when you see a particular color or pattern, even without a logo. Quick, name these iconic brands:

1.
2. 
3. 
4. 
5. 
6. 

 

(Answers below)

Creating an Extension of the Brand

When companies create their logos,[…]

How to Use Consumer Personas to Identify your Target Market

by Marstudio Inc.

Imagine an Olympic archer lining up to shoot, bow and arrow ready with no bull’s-eye in sight. No way of measuring success, accuracy, or skill. That would take away a lot of the excitement from the sport. Archery without a bull’s-eye as the goal is similar to marketing without a target market.[…]

How to Choose the Best Color for Your Brand

by Sam R.

Choosing a brand color can go in many directions. You can play it safe, or blow it out of the water. Ultimately, though, a business is about promoting and selling goods and services to customers. A brand is about the marketplace.[…]

The Risk of Activism Marketing

by Marstudio Inc.

As cringe-worthy as it might sound, activism is all the rage right now. It has an influence on the hottest fashion, regularly floods social media, and has made regular citizens into celebrities as if it were the 1960s all over again.[…]

The Rise of Activism Marketing

by Annie K.

From the award show speeches to Nike commercials, colorless Skittles, and businesses closing for the day, there is one thing we cannot deny about 2017 – activism is in.[…]

Less Is More: Using Minimalism To Break Through Online Clutter

by Sam R.

There are more than 1.1 billion websites across the world today, according to Internet Live Stats. That’s a lot of marketing. Consider how effective minimalism could be in cutting through that confusion. With a clean visual, bright colors,[…]

Marstudio Staying Ahead of the Curve

by Marstudio Inc.

The iconic McDonald’s Big Mac has always had a cozy spot on the McDonald’s menu since its arrival, but it now has some new family members to keep it company for the time being. The restaurant’s recent promotion of their new,[…]