Imagine an Olympic archer lining up to shoot, bow and arrow ready with no bull’s-eye in sight. No way of measuring success, accuracy, or skill. That would take away a lot of the excitement from the sport. Archery without a bull’s-eye as the goal is similar to marketing without a target market.[…]

Choosing a brand color can go in many directions. You can play it safe, or blow it out of the water. Ultimately, though, a business is about promoting and selling goods and services to customers. A brand is about the marketplace.[…]

As cringe-worthy as it might sound, activism is all the rage right now. It has an influence on the hottest fashion, regularly floods social media, and has made regular citizens into celebrities as if it were the 1960s all over again.[…]

From the award show speeches to Nike commercials, colorless Skittles, and businesses closing for the day, there is one thing we cannot deny about 2017 – activism is in.[…]

There are more than 1.1 billion websites across the world today, according to Internet Live Stats. That’s a lot of marketing. Consider how effective minimalism could be in cutting through that confusion. With a clean visual, bright colors,[…]

The iconic McDonald’s Big Mac has always had a cozy spot on the McDonald’s menu since its arrival, but it now has some new family members to keep it company for the time being. The restaurant’s recent promotion of their new,[…]

When crafting a brand message, the age-old starting point is to ask, “What’s in it for me?” from a customer’s point of view. Experienced marketers know that primary messages must be end-user focused because people are looking for products, services,[…]

Our client Geminique sells glass gems and water beads as decorative accents for crafts, floral arrangements, and home décor. Over the last two years, My Chief Marketing Officer has helped the company with rebranding, redesigning their packaging, and redesigning their website.[…]

Writing copy for signage is more like putting together the pieces of a puzzle than other types of writing. It involves arranging carefully selected words into a headline that will attract readers’ attention, communicate a message to them, and prompt them to take an action – all within a finite space.[…]