London’s BIPR aims to become a “world-leading centre for research in infectious diseases” by combining the newest pathogen research, experimental medicine, and clinical development and finding treatments for diseases that cause millions of deaths each year. The Institute focuses on the research of three types of infectious agents- bacteria, parasites, and viruses. Founded in 2011, BIPR was in serious need of an identity that gave the formidable “Institute” a personality. Igloo, the design firm responsible for BIPR’s new logo, designed 3 simple components that correspond to the Institute’s three focuses.

  • a.      The small circles represent a microscopic view of a parasite
  • b.    The wavy lines represent a virus
  • c.    The rays that line the perimeter of the icon represent the genome map of bacterium


Here you can see what each looks like in real life.

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Individually, each component is visually appealing, but the full impact of the logo occurs when all three are combined. Each component can be made any color, and they can be overlapped in any order. Below you can see the progression from one-layered logos to three-layered logos.


The effect is that of an ever-changing, mutating logo that emulates the dynamic, and sometimes messy, work of BIPR. It may not be the most glamorous logo in the world, but it’s very appropriate for the industry it represents and is a fun and colorful way to illustrate the essence of BIPR. We absolutely love this brand, mostly because of the strong concept behind it and the visual creativity that it took to create it.

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