IHOP’s new logo, reinvented by Studio Tilt, modernizes the traditional, and widely recognized original logo. The new logo’s biggest change is turning its “frown” upside down, and adding a smiling face to the restaurant’s name. The “o” and “p” now act as eyes. The new logo is also brighter and more open because the box that used to surround the name has been removed.


Studio Tilt has also developed accompanying symbols and branding materials, including decor, corporate materials, and carry-out boxes, to carry the brand’s fresh new identity throughout the classic breakfast restaurants nationwide.

By modifying their logo and restaurant decor, IHOP has revamped their image to be more welcoming and cheerful. It’s sure to put a smile on your face!

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