Despite the now bountiful ways to connect with your customer base, email marketing is still one of the most effective methods. Email marketing helps you build a base of customers, allowing you to engage with clients both old and new. Constant Contact and Mailchimp are two of the most popular platforms to do so, but which is better for your business? Let’s find out.
Round 1: Automation
Email automation means creating emails that will automatically go to anyone who takes a specific action. Mailchimp has an impressive amount of automation features, which allow you to send recommendations or follow-up info to users based on their past purchases or other interactions. It can also tell what specific link was clicked on and if the customer bought the product or emptied their virtual cart.
Constant Contact allows for autoresponders and personalized emails, but it doesn’t have the extensive automation capabilities that Mailchimp has. Thus, Mailchimp takes the cake in this category.
Round 2: Design
Design is important in email marketing for obvious reasons – you don’t want to send out an ugly email when you’re trying to entice customers to buy from you. In the Mailchimp vs Constant Contact debate regarding design options, it all comes down to quality vs. quantity. Constant Contact offers more templates and a gallery of stock images to choose from. However, Constant Contact only has 2GB of storage space, limiting the number of photos and other design elements you can upload.
On the other hand, Mailchimp has fewer templates and doesn’t have a stock image gallery. However, it does have unlimited storage space for images. While Constant Contact is strict and inflexible on template layout options, Mailchimp is more malleable. There’s a lot more room for creativity (something that’s very important in design) in Mailchimp and that’s why it wins this round as well.
Round 3: Delivery
Arguably, the most important part of any email is the fact that someone receives it. That’s why you need an email marketing platform that can deliver your emails without a hitch. Constant Contact and Mailchimp both have their own spam-checking tools to help ensure your emails get delivered. As a result, Constant Contact has a 98% delivery rate. Mailchimp has a range of 96-99% successful delivery rate, making the two virtually equal in this category. With delivery rates that high, both platforms assert themselves as strong competitors in the field.
Constant Contact and Mailchimp each have pros and cons, but both are overall very effective tools in the realm of email marketing. To find out more about email marketing and setting up an email campaign, contact Marstudio.