In short, seasonal branding isn’t a complete brand makeover, but it is a useful temporary tool. While you maintain your core branding, the slight tweaks in design give it a seasonal twist. After the window of time has passed, you can simply revert to your general branding. Popular examples of this include holiday packaging or labels, updating color palettes to fit the season’s aura or seasonal decorations on print collateral. Why is this such an effective tool? It all comes down to a few key points.
Stand Out from the Crowd
While every business is unique, it’s likely that there are several other competitors with similar service offerings vying for the same client base. That means it’s your job to stand apart from the competition, consistently finding new ways to show what sets your company apart. Seasonal branding is just one potential way to make that happen. Putting this slight twist on your product piques interest in the brand.
It’s a way to stay on top of the trends, proving that your company has its finger on the pulse of what’s currently going on within and outside the industry. For example, as soon as fall approaches, social media outlets are drenched with talk of the pumpkin spice craze. By using this type of branding, you can tap into the already established interest people have in seasonal products.
Keep Things Fresh
Creating a sense of consistency with your brand is vital, but never changing anything at all makes your company seem stagnant. Slight modifications to fit the seasonal trends are a great way to retain your brand recognition, while still maintaining interest in the company. It also proves to potential clients that you are active (particularly on social media accounts), leaving customers with a sense of anticipation to see just what you’ll do next.
Additionally, these periodic tweaks to your design or collateral prove your company’s versatility. Being able to switch from a fall-esque color scheme or marketing approach to a holiday-themed one shows customers that you’re capable of working with a wide range of different designs.
Promote Your Products and Services
For many users, different seasons mean sales, and this creates a great opportunity to capitalize on that excitement. For example, a cleaning company could use spring months to promote certain sales, advertising under the “spring cleaning” theme. If people already associate spring with a time to clean, seeing a great deal could be all it takes for them to make that purchase.
This also helps in boosting SEO visibility. For example, if a user is looking for summer themed decorations for parties, they’re more likely to find your products online when you use seasonal specific branding and keywords in your website’s copy. Additionally, it’s another way to keep your site posting fresh, relevant content, pleasing search engine bots looking for activity.
Certain companies are better suited for seasonal branding strategies than others, but it’s certainly an option worth exploring. If you have any questions about seasonal branding or are interested in applying it to your company, Marstudio is happy to help. Call us today to set up a consultation to discuss all your season-specific branding needs.