
5 Mistakes Companies Make in Seasonal Branding
As ubiquitous as snowflake decorations are this time of year, there are still some common misconceptions about the best ways to include the holidays in your marketing plan. Seasonal branding can be as simple as incorporating holiday colors into your logo,[…]

To Choose a Corporate Mascot
From bouncing lamps to hamburger-eating clowns, chlorophyll-filled giants, and talking reptiles, mascots have been used for years now. Pixar, McDonald’s, Green Giant, and Geico have created a diverse and elite group of corporate mascots, that come in all shapes, forms,[…]

How Companies Use Visual Elements to Increase Brand Recall
Without thinking, a company name will automatically come to mind when you see a particular color or pattern, even without a logo. Quick, name these iconic brands:
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(Answers below)
Creating an Extension of the Brand
When companies create their logos,[…]

Why the Extensive Brand Identity Process Is Essential for ROI
The other day I saw a post on Facebook that threw me. A company was searching for a designer to “quickly whip up a few logos.” No.
Time and thoughtfulness go into creating a brand identity – the logo and everything else that tells a company’s story.[…]
Categories
Branding
Enhesa: Simplifying Complicated Corporate Messages
Enhesa is a leading environmental, health, and safety consulting firm, providing EHS regulatory compliance assurance support to businesses worldwide. Marstudio has had the pleasure of rebranding Enhesa, and collaborating with their organization on multiple marketing and web presence strategies. Enhesa needed a cohesive brand image,[…]

#MarsTrendBite: Beer Packaging Gets Arts and Crafty
The landscape of the beer and liquor industry is ever evolving. New breweries and unique distilleries are being created across the country, with a large number of them hoping to tap into the craft beer movement. If you ask any fan of a good IPA,[…]

How to Choose the Best Color for Your Brand
Choosing a brand color can go in many directions. You can play it safe, or blow it out of the water. Ultimately, though, a business is about promoting and selling goods and services to customers. A brand is about the marketplace.[…]

Why Customer-Centered Messaging is Critical for Brand Marketing
When crafting a brand message, the age-old starting point is to ask, “What’s in it for me?” from a customer’s point of view. Experienced marketers know that primary messages must be end-user focused because people are looking for products, services,[…]

Big Mac, Lil’ Mac
From the iconic Royale with cheese/Le Big Mac conversation in Pulp Fiction, to the catchy “Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun” jingle, the Big Mac is a staple of American food and culture.[…]