A Good Logo Tells a Story

Most everyone has heard of an “elevator pitch.” It’s the way you explain your business’ value proposition quickly to people you meet on an elevator before they get off at the next floor. To create that elevator pitch,[…]

We have seen a lot of marketing and advertising trends come and go over the years, and they have taken on every shape, size, and form imaginable. Remember when banner ads, automated direct messages on Twitter, QR codes on marketing collateral,[…]

My Chief Marketing Officer is a Brand Strategy Firm and Creative Marketing Agency, so we work on a lot of branding and marketing initiatives. One thing that we’ve noticed over and over is that there is a lot of confusion about the difference between branding and marketing.[…]

Our client, Gemnique, came to us last year looking to rebrand the company. The unique gem wholesaler had been selling their products on Amazon, but they wanted to make their brand compelling enough to sell directly to the consumer through their own website.[…]

Sometimes companies rebrand themselves with a lot of hoopla and fanfare – as Yahoo did, and the end result was a huge disappointment. So there is merit in doing a rebrand quietly, and that is what UBER opted for.[…]

Marstudio’s “Big Game” Commercial

Last year we created a “commercial” poking fun at the exorbitant costs of airing an ad during the “Big Game”… and we’ve just found out that it received an Honorable Mention from the 2016 AVA Digital Awards![…]

We always keep a close eye on the latest web design trends, and this year has been no exception. As we move into 2016, there are a number of trends we’ve seen build momentum, while others have fizzled out. There are also a number of hot trends in 2015 that will continue to gain strength in the new year.[…]

I’ve been in the graphic design arena for more than three decades now, and I’ve seen my share of myths and misconceptions in this field. Design plays a crucial role in the success of any business, small or large, but I often hear it dismissed as effortless or even unnecessary.[…]

As we bid farewell to another year and embrace the promise of what lies ahead, it’s natural to reflect on the journey we’ve traveled and the milestones we’ve achieved along the way. For the My Chief Marketing Officer team, the past 12 months have been filled with moments of creativity,[…]