In September 2014, there were 1 billion websites floating around on the Internet. That number has declined to just under one billion over the past year, but still – that’s a lot! And a lot of websites means there’s a lot of competition for eyeballs.[…]

If you were asked to define “branding,” what would you say?

We believe a brand is about giving your customer a consistent experience. If I walked into a Chipotle in Rockville today and the walls were pink, and a week later I walked into a Chipotle in New York City and the walls were brown,[…]

Naming a company (or product or service) can be one of the hardest things for a company to do – no matter how big or small the business. There are so many factors to consider that it can quickly turn into a big,[…]

If you hear the word “animation” and think “Saturday morning cartoons” instead of “awesome marketing idea,” this blog post is for you. I am really excited about animation in marketing for a variety of reasons, but first, let’s talk about some basics.[…]

Building a successful company requires a lot of things. Strong leadership. A distinct niche. A value proposition that clicks with your audience. Products and services that people want. A brilliant marketing campaign. Steady cash flow.

But more than anything,[…]

My Chief Marketing Officer has been helping several clients improve their SEO, so we decided to share some basic SEO knowledge, tips, and tricks.

The Basics

Every page of your website has 3 SEO components: a page title,[…]

Storytelling has long been used to create emotional connections with an audience. Humans in particular have a great appreciation for storytelling and oftentimes spend money on its various forms, like music, poetry, or theatre. As a business, you can take advantage of society’s propensity for storytelling by creating a brand story.[…]

Developing a brand is important, but making sure that your efforts are being invested towards a strong brand is perhaps even more so. It goes with the age-old saying (and Marstudio’s motto): If you are going to do it,[…]

It’s 2013 and, for some unknown reason, some people still find the need to use the worst possible stock photography on the internet. In a time when the internet has endless options and there’s amazing affordable photography out there, there is no longer any excuse to use awful and weird images.[…]