We always keep a close eye on the latest web design trends, and this year has been no exception. As we move into 2016, there are a number of trends we’ve seen build momentum, while others have fizzled out. There are also a number of hot trends in 2015 that will continue to gain strength in the new year.[…]

It’s the new year! And like every new year, you go through your stuff and throw out your old calendar, your old notecards, your… marketing strategy?

Well, in some senses. The new year brings new ways to reach people,[…]

In an era dominated by digital channels and online engagement, print marketing often takes a backseat in the marketing landscape. With the rise of the Internet, email, smartphones, and social media, many businesses have shifted their focus to digital platforms,[…]

In today’s digitally driven world, a company’s logo serves as the cornerstone of its brand identity. From billboards to social media feeds, your logo must not only look good but also effectively convey the essence of your brand across a multitude of channels.[…]

In the fast-paced world of marketing, the importance of strong branding cannot be overstated. A well-crafted brand identity not only distinguishes a company from its competitors but also cultivates customer loyalty and drives revenue growth. However, despite the myriad benefits of effective branding,[…]

If you’ve ever visited a website and clicked and clicked and clicked to find the information you were looking for – or gave up and never found it – you already know what a bad user experience (UX) feels like: frustrating.[…]

Search engine optimization, or SEO, leaves a lot of people confused. SEO optimizes your website for search. Put another way, it brings people to your site and generates leads.

That’s great, right? You want people to come to your website.[…]

Sometimes customers get attached to a really great brand with strong design elements. They come to have certain expectations of your business and they associate that with your logo. The downside to this is that sometimes they can get too attached.[…]

by Sam R., Creative Director

1. Video

Once Facebook started automatically playing videos, a light bulb went off in a lot of marketers’ heads. What if we started packing our message into small, bite-size videos that consumers would definitely see and engage with?[…]