Marketing is the foundation for business development and finding ways to combine the two seamlessly is key to successfully running a company that is constantly growing. In this blog series, “The Benefits of DBA Marketing,” we will discuss how My Chief Marketing Officer,[…]

The fundamental problem with sales and marketing presentations is that most companies focus on writing a PowerPoint (or other software) presentation. For a presentation to be effective and memorable, however, the focus has to be on the person presenting.

What Microsoft PowerPoint Was Created to Do

Microsoft developed PowerPoint in the computer age to replace projected film slides and transparencies.[…]

From bouncing lamps to hamburger-eating clowns, chlorophyll-filled giants, and talking reptiles, mascots have been used for years now. Pixar, McDonald’s, Green Giant, and Geico have created a diverse and elite group of corporate mascots, that come in all shapes, forms,[…]

Demographics are an essential piece of marketing, and with longer lifespans, we have a lot more generational demographics living simultaneously. This makes reaching your target demographic a lot more important and at the same time, a lot more difficult. Being confident you are using the right channels,[…]

Every designer has a “first love.” For me, packaging design will always have a special place in my heart. My admiration for product packaging began in design school and still interests me today. What I love most is not only how much it challenges us as designers,[…]

YouTube, Instagram video, Facebook live, Snapchat, Periscope, musical.ly. What do all of these things have in common? Any company or brand that wants to have a web presence must be on at least one of these platforms. Why? Because Content is king,[…]

Without thinking, a company name will automatically come to mind when you see a particular color or pattern, even without a logo. Quick, name these iconic brands:

1.
2. 
3. 
4. 
5. 
6. 

(Answers below)

Creating an Extension of the Brand

When companies create their logos,[…]

Imagine an Olympic archer lining up to shoot, bow and arrow ready with no bull’s-eye in sight. No way of measuring success, accuracy, or skill. That would take away a lot of the excitement from the sport. Archery without a bull’s-eye as the goal is similar to marketing without a target market.[…]

The other day I saw a post on Facebook that threw me. A company was searching for a designer to “quickly whip up a few logos.” No.

Time and thoughtfulness go into creating a brand identity – the logo and everything else that tells a company’s story.[…]