meeting table

What It Takes to Design an Office Space that Shows, Not Tells

by My Chief Marketing Officer

“Why not dream big?”

We help our clients dream big every day, so when we began designing our new space in Rockville Town Center, we took that question to heart. Our state-of-the-art facility has a personality that you can feel when you walk in the door.[…]

Book Cover Paint

The Making of “A Spring in South Langland” Book Cover

by Sam R.

Even though we have all heard the expression “don’t judge a book by its cover,” we were smart enough to know that everyone does anyway. With this knowledge in hand, we knew what our first step was when author Barry Thomas came to us looking to give his book A Spring in South Langland new life.[…]

LilMac vs Mac jr

My Chief Marketing Officer Staying Ahead of the Curve

by My Chief Marketing Officer

The iconic McDonald’s Big Mac has always had a cozy spot on the McDonald’s menu since its arrival, but it now has some new family members to keep it company for the time being. The restaurant’s recent promotion of their new,[…]

Hillary Clinton "H" Logo

Why Customer-Centered Messaging is Critical for Brand Marketing

by Sam R.

When crafting a brand message, the age-old starting point is to ask, “What’s in it for me?” from a customer’s point of view. Experienced marketers know that primary messages must be end-user focused because people are looking for products, services,[…]

Gemnique candles

How the Power of a Social Media Strategy Can Increase Sales

by My Chief Marketing Officer

Our client Geminique sells glass gems and water beads as decorative accents for crafts, floral arrangements, and home décor. Over the last two years, My Chief Marketing Officer has helped the company with rebranding, redesigning their packaging, and redesigning their website.[…]

2017 New Year

Trends for Better Websites in 2017

by My Chief Marketing Officer

As a web developer who works closely with design and marketing experts on a daily basis, I notice ways that website design is affected by both technology and human psychology. So when I consider what trends are likely to drive website design in 2017,[…]

store discount sign

5 Ways to Make a Statement with Signage

by Sam R.

Writing copy for signage is more like putting together the pieces of a puzzle than other types of writing. It involves arranging carefully selected words into a headline that will attract readers’ attention, communicate a message to them, and prompt them to take an action – all within a finite space.[…]

bigmac collage banner

Big Mac, Lil’ Mac

by My Chief Marketing Officer

From the iconic Royale with cheese/Le Big Mac conversation in Pulp Fiction, to the catchy “Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun” jingle, the Big Mac is a staple of American food and culture.[…]

My Chief Marketing Officer blog features

Top Tools and Features to Make Your Blog More Amazing

by My Chief Marketing Officer

Good blog content isn’t the only thing that will get your post the attention it deserves. By installing a few added features on your website to enhance functionality, you’re making content easier to read as well as helping new customers more easily discover your business.[…]