What’s in a Name? The Do’s and Don’ts of Name Changing
Remember in high school when your friend Liz suddenly wanted to be Elizabeth because it sounded more mature or Daniel Johnson wanted to be D-John because it was his new artist name? This desire for change happens a lot to people in their teens and twenties;[…]
How Branded Merchandise Can Help Boost Your Brand
What if we told you that you could get people to pay their own money to advertise for your brand?
Yes, you read that correctly, they take their hard-earned money and advertise for your restaurant, medical company, or hardware supply store.[…]
Connection Restored: Trends to Help Your Brand Reconnect with Customers in 2018
With robots getting citizenship and digital helpers constantly listening to everything you say, it’s easy to feel that the use of tech is starting to overshadow the natural and human elements in life and in commerce – that companies have lost their focus on helping consumers,[…]
Time to Leave Insecurity Behind
It’s the dawn of a new year – a time for reflection on your growth, confidence in your goals, and security in the person you’re becoming.
But what about your website? Will it be secure this year, too?[…]
5 Mistakes Companies Make in Seasonal Branding
As ubiquitous as snowflake decorations are this time of year, there are still some common misconceptions about the best ways to include the holidays in your marketing plan. Seasonal branding can be as simple as incorporating holiday colors into your logo,[…]
My Chief Marketing Officer Awarded MCCC Project & The MCCC Awards Dinner
Last Thursday, November 9th, My Chief Marketing Officer had the honor to dine and rub elbows with a multitude of the county’s and state’s most predominant and important community members, at the Montgomery County Chamber of Commerce Business Awards Dinner.[…]
Make the Most of Your End-of-Year Marketing Budget
In some industries the last two months of the year are written off as an unproductive time. But experienced marketing directors and CMOs know that this is the wrong approach when it comes to marketing. Not only can the end of the year be incredibly productive,[…]
The Benefits of DBA Marketing Part 3: Specialty Marketing – The MEDmar Approach
Marketing is the foundation for business development, and finding ways to combine the two seamlessly is key to successfully running a company that is constantly growing. In this blog series, “The Benefits of DBA Marketing,” we will discuss how My Chief Marketing Officer,[…]
The Benefits of DBA Marketing Part 2: Grassroots Marketing – The BLACKWATER Approach
Marketing is the foundation for business development and finding ways to combine the two seamlessly is key to successfully running a company that is constantly growing. In this blog series, “The Benefits of DBA Marketing,” we will discuss how My Chief Marketing Officer,[…]