Why the Best Branded Giveaways Are on Topic

by Shevy S.

What’s one of the trendiest giveaways? From my point of view, it’s the bottle opener. That’s a great promotional item – if you’re a brewer. The person takes it home, puts it in a drawer and pulls it out to open a bottle.[…]

How Focus Groups Can Strengthen a Brand

by Shevy S.

Our client, Kicks Karate, is a martial arts academy with several locations in Maryland. As the company passed the 20-year mark, the owner looked for a way to rejuvenate his business. He was under the impression that parents were primarily interested in the fun aspect of martial arts for their kids.[…]

Make Your Brand Stand Out with Unique Typeface Design

by Sam R.

Top companies often commission a custom-designed font for their brands – think Kellogg’s cereal boxes, for example (Kellogg’s Sans font). An experienced graphic designer who understands your business strategy can create a new typeface or modify an existing font to help distinguish your brand.[…]

Starting a Business? How to Lock Down Long-Term Success

by Marstudio Inc.

A misconception among many businesses is that you should only invest in marketing when your business isn’t doing well. When in fact, a marketing plan should be in place before you open your doors. If you wait until your business is in hard times before you think about investing in marketing,[…]

There’s More to Marstudio’s Logo Than Meets the “Eye”

by Sam R.

A Good Logo Tells a Story

Most everyone has heard of an “elevator pitch.” It’s the way you explain your business’ value proposition quickly to people you meet on an elevator before they get off at the next floor. To create that elevator pitch,[…]

When it Comes to Company Culture, What Really Matters?

by Dana S.

Company culture is one of those intangible business concepts that is difficult to define.

But that doesn’t mean plenty of people haven’t tried. Forbes contributor William Craig says, “Company culture is something that is pre-existing in your company’s genetic code;[…]

The 5 Key Elements of Every Successful Brand

by Sam R.

We have seen a lot of marketing and advertising trends come and go over the years, and they have taken on every shape, size, and form imaginable. Remember when banner ads, automated direct messages on Twitter, QR codes on marketing collateral,[…]

How to Make the Most of Direct Mail in the Digital Age

by Sam R.

With the rise of the digital age, many people thought the sun was setting on print and direct mail, completely forgetting that both have a proven track record of generating results. Instead, people began putting all of their marketing eggs in a digital basket,[…]

Scrolling is Not (Always) Something to Avoid

by Sam R.

The design world is beginning to shift toward more vertically-oriented “scrolling” websites that require fewer click-throughs and instead use scrolling as the primary means to navigate through content. However, these sites can raise eyebrows among designers who were taught the long-held philosophy that important content must always be presented “above the fold” (or “above the scroll”) of the screen.[…]