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Why Customer-Centered Messaging is Critical for Brand Marketing

by Sam R.

When crafting a brand message, the age-old starting point is to ask, “What’s in it for me?” from a customer’s point of view. Experienced marketers know that primary messages must be end-user focused because people are looking for products, services,[…]

How the Power of a Social Media Strategy Can Increase Sales

by Annie K.

Our client Geminique sells glass gems and water beads as decorative accents for crafts, floral arrangements, and home décor. Over the last two years, Marstudio has helped the company with rebranding, redesigning their packaging, and redesigning their website.[…]

Trends for Better Websites in 2017

by Annie K.

As a web developer who works closely with design and marketing experts on a daily basis, I notice ways that website design is affected by both technology and human psychology. So when I consider what trends are likely to drive website design in 2017,[…]

5 Ways to Make a Statement with Signage

by Sam R.

Writing copy for signage is more like putting together the pieces of a puzzle than other types of writing. It involves arranging carefully selected words into a headline that will attract readers’ attention, communicate a message to them, and prompt them to take an action – all within a finite space.[…]

Big Mac, Lil’ Mac

by Marstudio Inc.

From the iconic Royale with cheese/Le Big Mac conversation in Pulp Fiction, to the catchy “Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun” jingle, the Big Mac is a staple of American food and culture.[…]

Top Tools and Features to Make Your Blog More Amazing

by Annie K.

Good blog content isn’t the only thing that will get your post the attention it deserves. By installing a few added features on your website to enhance functionality, you’re making content easier to read as well as helping new customers more easily discover your business.[…]

print collateral

Why You Need a Print Collateral Strategy

by Sam R.

Even in this hyper-digital age, print materials are still effective ways to market your business. With a piece of printed material, people can touch your brand, which appeals to their physical senses. The most important sense to appeal to with all your marketing materials,[…]

Marstudio Takes on the #MannequinChallenge

by Marstudio Inc.

Recently there has been quite a trend going around. We are not sure if it was inspired by the dropping temperatures outside, or if it was brought upon by our inner child’s desire to play freeze tag, or maybe because the biggest shopping season is now upon us.[…]

How to Create Exciting Marketing for Uninspiring Industries

by Sam R.

How do you turn staid, conventional industries into appealing, engaging prospects for customers? No question, this is one of the hardest things for marketers to tackle. With industries that aren’t very inspirational but are necessary – insurance, medical devices, and lawyers come to mind – marketing is all about narrowly defining your target audience so you can find brand messages,[…]