The numbers vary based on who you ask, but it’s generally accepted that it takes somewhere between 6 and 13 “touches” before you get a qualified sales lead. Trade shows can be a unique way to touch very qualified candidates.[…]

A few months ago, we announced our partnership with the Montgomery County Chamber of Commerce (MCCC) for the design, content writing/editing, and styling of their new website. Today we are proud to announce that the new website is now live.[…]

The fundamental problem with sales and marketing presentations is that most companies focus on writing a PowerPoint (or other software) presentation. For a presentation to be effective and memorable, however, the focus has to be on the person presenting.

What Microsoft PowerPoint Was Created to Do

Microsoft developed PowerPoint in the computer age to replace projected film slides and transparencies.[…]

Demographics are an essential piece of marketing, and with longer lifespans, we have a lot more generational demographics living simultaneously. This makes reaching your target demographic a lot more important and at the same time, a lot more difficult. Being confident you are using the right channels,[…]

Imagine an Olympic archer lining up to shoot, bow and arrow ready with no bull’s-eye in sight. No way of measuring success, accuracy, or skill. That would take away a lot of the excitement from the sport. Archery without a bull’s-eye as the goal is similar to marketing without a target market.[…]

Enhesa is a leading environmental, health, and safety consulting firm, providing EHS regulatory compliance assurance support to businesses worldwide. My Chief Marketing Officer has had the pleasure of rebranding Enhesa, and collaborating with their organization on multiple marketing and web presence strategies.[…]

When crafting a brand message, the age-old starting point is to ask, “What’s in it for me?” from a customer’s point of view. Experienced marketers know that primary messages must be end-user focused because people are looking for products, services,[…]

Writing copy for signage is more like putting together the pieces of a puzzle than other types of writing. It involves arranging carefully selected words into a headline that will attract readers’ attention, communicate a message to them, and prompt them to take an action – all within a finite space.[…]

Even in this hyper-digital age, print materials are still effective ways to market your business. With a piece of printed material, people can touch your brand, which appeals to their physical senses. The most important sense to appeal to with all your marketing materials,[…]