Déjà Vu… My Chief Marketing Officer wins Triple Platinum again!
The My Chief Marketing Officer team was honored and delighted to receive our very first Triple Platinum award in last year’s MarCom Awards.
When the results of this year’s Hermes Awards arrived in the mail a few months later,[…]
WTOP’s New Bus Ads Deliver Bold, Effective Messaging to the DC Metro Area
When WTOP came to My Chief Marketing Officer again in search of a bold and effective bus tail advertising campaign that would incorporate their new logo, we knew we had our chance to impact the advertising world with short,[…]
My Chief Marketing Officer Wins Triple Platinum Award in Branding, Print, and Web
The results for the 2014 MarCom Awards are in, and My Chief Marketing Officer takes Triple Platinum!
The My Chief Marketing Officer Team is excited to announce that we have received 8 MARCOM AWARDS for the 2014 competition,[…]
The Costliest 30 Seconds in History?
Now that the Big Game is over and done with it is always entertaining and educational to reflect on the cost of a 30-second commercial during the game. However, once you discover the amount you need to spend to buy 30 seconds of the mass population’s attention on a certain day it quickly dawns on you: is this the best use of your marketing dollars?[…]
WTOP’s Clever New Bus Ads Stand Out on DC Area Streets
When WTOP, “Washington’s all-news radio station”, approached My Chief Marketing Officer in need of a bus advertisement that went above and beyond the accepted norm in the Nation’s capital, we dove headfirst into our research.
It is well known that the most important aspect of mobile advertising—as with other forms of advertising—is engagement.[…]
Ray-Ban: Rebranding For Another 75 Years of Success
What is the key to a strong, everlasting brand? It’s simple! REBRANDING.
Large corporate companies that have effectively and regularly adapted their brands to current social and cultural trends are proven to continue their success for years to come.[…]
Why Should You Care About Typography?
Interested in typography or the different types of fonts? We recently found this really useful infographic on Co.Design that lays out the basics of typography. Whether you’re a designer, client, a student formatting your resume, or a curious person walking down the street, […]
So…what is graphic design, anyway?
We come across many people who are intrigued by and curious about our work, but aren’t quite sure exactly what is we “do.” And since graphic design and marketing are such broad fields, it can be tough to narrow down a precise definition.[…]
What You Could Do with An Extra Two Hours
If only we could bottle up our “free time” and have two extra hours laying around to be productive, create, think, or accomplish. We all have goals that get pushed to the back burner because we don’t have time or don’t make time.[…]