The 5 Key Elements of Every Successful Brand
We have seen a lot of marketing and advertising trends come and go over the years, and they have taken on every shape, size, and form imaginable. Remember when banner ads, automated direct messages on Twitter, QR codes on marketing collateral,[…]
How to Make the Most of Direct Mail in the Digital Age
With the rise of the digital age, many people thought the sun was setting on print and direct mail, completely forgetting that both have a proven track record of generating results. Instead, people began putting all of their marketing eggs in a digital basket,[…]
Bus Ads Mimic “Be Like Bill” Meme
Starting this week, you may see ads on the backs of buses encouraging you to “Be like Jill” or “Be like Bob.” These are part of an advertising campaign that Marstudio created for WTOP Radio, the Washington area’s top news,[…]
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A New Look for the Marstudio Blog
A wonderful thing about creative industries is that you always keep learning. At Marstudio we’ve realized that with every project we take on, our knowledge base increases, and we want to share what we’ve learned with the world.
To do so in the best possible way,[…]
The Dos and Don’ts of UX Design
If you’ve ever visited a website and clicked and clicked and clicked to find the information you were looking for – or gave up and never found it – you already know what a bad user experience (UX) feels like: frustrating.[…]
Why We Approach SEO Differently
Search engine optimization, or SEO, leaves a lot of people confused. SEO optimizes your website for search. Put another way, it brings people to your site and generates leads.
That’s great, right? You want people to come to your website.[…]
3 Hot Marketing Trends Right Now
by Sam R., Creative Director
1. Video
Once Facebook started automatically playing videos, a light bulb went off in a lot of marketers’ heads. What if we started packing our message into small, bite-size videos that consumers would definitely see and engage with?[…]
How to Repurpose Content for Consistency and Efficiency
by Monika J., Content Director
According to HubSpot’s State of Inbound Marketing report, marketers who have prioritized blogging are 13 times more likely to have a positive ROI. In other words, now – more than ever before – content is king.[…]
How to Write Emails that Get Opened and Read
Email inboxes are increasingly full – and cluttered. But we don’t have to tell you that. If you’re like most people, right now your inbox has a stack of emails just waiting to be read.
Your customers and clients are no different.[…]