The first thing most people do when a video comes across their social media platform of choice is to check the timestamp. If it’s too long, they’ll decide that it isn’t worth spending time on and move on.
Attention spans are getting shorter – less than that of a goldfish according to some studies.[…]
Even with the popularity of GoPro cameras, video social media platforms like Instagram and Snapchat, and the high-quality video cameras on our phones, many are unfamiliar with a lot of the jargon that is used in the film and photography industry.[…]
The fundamental problem with sales and marketing presentations is that most companies focus on writing a PowerPoint (or other software) presentation. For a presentation to be effective and memorable, however, the focus has to be on the person presenting.
What Microsoft PowerPoint Was Created to Do
Microsoft developed PowerPoint in the computer age to replace projected film slides and transparencies.[…]
YouTube, Instagram video, Facebook live, Snapchat, Periscope, musical.ly. What do all of these things have in common? Any company or brand that wants to have a web presence must be on at least one of these platforms. Why? Because Content is king,[…]
Marstudio’s “Big Game” Commercial
Last year we created a “commercial” poking fun at the exorbitant costs of airing an ad during the “Big Game”… and we’ve just found out that it received an Honorable Mention from the 2016 AVA Digital Awards![…]
by Monika J., Content Director
According to HubSpot’s State of Inbound Marketing report, marketers who have prioritized blogging are 13 times more likely to have a positive ROI. In other words, now – more than ever before – content is king.[…]
If you hear the word “animation” and think “Saturday morning cartoons” instead of “awesome marketing idea,” this blog post is for you. I am really excited about animation in marketing for a variety of reasons, but first, let’s talk about some basics.[…]
Now that the Big Game is over and done with it is always entertaining and educational to reflect on the cost of a 30-second commercial during the game. However, once you discover the amount you need to spend to buy 30 seconds of the mass population’s attention on a certain day it quickly dawns on you: is this the best use of your marketing dollars?[…]
You may remember this entertaining, slightly disturbing viral hit from the end of 2012:
The PSA music video by Metro Trains (Melbourne, Australia’s metropolitan rail service) broaches the subject of train safety in an unconventionally lighthearted way.[…]