Tag: Multimedia

Concert screening

How Short Should Your Social Media Videos Be?

by Marstudio, Inc.

The first thing most people do when a video comes across their social media platform of choice is to check the timestamp. If it’s too long, they’ll decide that it isn’t worth spending time on and move on.

Attention spans are getting shorter – less than that of a goldfish according to some studies.[…]

Marstudio Vocabulary Cheat Sheet

Film & Videography Vocab – Marstudio Marketing Vocab Cheat Sheet

by Marstudio Inc.

Even with the popularity of GoPro cameras, video social media platforms like Instagram and Snapchat, and the high-quality video cameras on our phones, many are unfamiliar with a lot of the jargon that is used in the film and photography industry.[…]

Meeting presentation

When a PowerPoint Presentation Is Your Big Chance, Take a Visual Cue

by Sam R.

The fundamental problem with sales and marketing presentations is that most companies focus on writing a PowerPoint (or other software) presentation. For a presentation to be effective and memorable, however, the focus has to be on the person presenting.

What Microsoft PowerPoint Was Created to Do

Microsoft developed PowerPoint in the computer age to replace projected film slides and transparencies.[…]

Manicdotes Promo Video Screenshot

Why Video Is Now Essential for Your Web Marketing Strategy

by Marstudio Inc.

YouTube, Instagram video, Facebook live, Snapchat, Periscope, musical.ly. What do all of these things have in common? Any company or brand that wants to have a web presence must be on at least one of these platforms. Why? Because Content is king,[…]

big-game-screenshot

What the “Big Game” Can Do for Your Brand, Without a TV Ad

by Marstudio, Inc.

Marstudio’s “Big Game” Commercial

Last year we created a “commercial” poking fun at the exorbitant costs of airing an ad during the “Big Game”… and we’ve just found out that it received an Honorable Mention from the 2016 AVA Digital Awards![…]

leftovers

How to Repurpose Content for Consistency and Efficiency

by Monika Jansen

by Monika J., Content Director

According to HubSpot’s State of Inbound Marketing report, marketers who have prioritized blogging are 13 times more likely to have a positive ROI. In other words, now – more than ever before – content is king.[…]

nationals park game

How to Stand Out With Animation in Marketing

by Carlos G.

If you hear the word “animation” and think “Saturday morning cartoons” instead of “awesome marketing idea,” this blog post is for you. I am really excited about animation in marketing for a variety of reasons, but first, let’s talk about some basics.[…]

Superbowl Ad

The Costliest 30 Seconds in History?

by Marstudio Inc.

Now that the Big Game is over and done with it is always entertaining and educational to reflect on the cost of a 30-second commercial during the game. However, once you discover the amount you need to spend to buy 30 seconds of the mass population’s attention on a certain day it quickly dawns on you: is this the best use of your marketing dollars?[…]

game screenshot

Dumb Ways to Die Campaign

by Marstudio Inc.

You may remember this entertaining, slightly disturbing viral hit from the end of 2012:

The PSA music video by Metro Trains (Melbourne, Australia’s metropolitan rail service) broaches the subject of train safety in an unconventionally lighthearted way.[…]