Today, Millennials are the target demographic for most marketers. This is because, at this point in time, Millennials have shifted to become the primary consumer base. However, their shopping trends vary vastly from Generation X or Boomers and if you’re trying to appeal to Millennial shoppers,[…]
The fundamental problem with sales and marketing presentations is that most companies focus on writing a PowerPoint (or other software) presentation. For a presentation to be effective and memorable, however, the focus has to be on the person presenting.
What Microsoft PowerPoint Was Created to Do
Microsoft developed PowerPoint in the computer age to replace projected film slides and transparencies.[…]
Enhesa is a leading environmental, health, and safety consulting firm, providing EHS regulatory compliance assurance support to businesses worldwide. Marstudio has had the pleasure of rebranding Enhesa, and collaborating with their organization on multiple marketing and web presence strategies. Enhesa needed a cohesive brand image,[…]
If you hear the word “animation” and think “Saturday morning cartoons” instead of “awesome marketing idea,” this blog post is for you. I am really excited about animation in marketing for a variety of reasons, but first, let’s talk about some basics.[…]
At Marstudio, we love team building!
For us, it includes events like Savage Race and white water rafting. Just last summer, our team participated in the Baltimore, Maryland ROC Race. It was full of fun, water, and bubbles.[…]
Now that the Big Game is over and done with it is always entertaining and educational to reflect on the cost of a 30-second commercial during the game. However, once you discover the amount you need to spend to buy 30 seconds of the mass population’s attention on a certain day it quickly dawns on you: is this the best use of your marketing dollars?[…]
By now you have heard about Beyoncé’s latest release. BEYONCÉ, a self-titled visual album, dropped in the early hours of December 13th. The album was not preceded by any kind of marketing push, and everyone is talking about it. Typically a pop star’s new album is supported by a multi million-dollar marketing campaign which is implemented prior to the release of the album in order to generate buzz.[…]
We are back on the blog bandwagon and have some incredible new projects to share with the world. What better way to showcase our hottest work than with a gorgeous promotional video? Check it out!