Category: Mini-Blog

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Personality on Creativity

by My Chief Marketing Officer

Research suggests that people may be able to increase their creative performance if they use a cognitive approach that best suits their personality. Now what exactly does this mean? Two major personality types were examined during this experiment: the wandering mind and the focused mind.[…]

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Ray-Ban: Rebranding For Another 75 Years of Success

by My Chief Marketing Officer

What is the key to a strong, everlasting brand? It’s simple! REBRANDING.

Large corporate companies that have effectively and regularly adapted their brands to current social and cultural trends are proven to continue their success for years to come.[…]

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7 Decades of Anonymity is No More for Carmen Herrera.

by My Chief Marketing Officer

Seven decades of anonymity unravels for Carmen Herrera when she sells her first painting for $50,000. Now every museum and gallery in the world is scrambling to get their hands on her minimalist paintings. She used to paint in peace and enjoy the lifestyle of an anonymous artist but her work is just too good to be kept a secret any longer.[…]

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Why is this taking so long?

by My Chief Marketing Officer

We all have had to deal with waiting at some point or another. We sit in traffic. We wait in checkout lines. We wait for stuff to download. But, we are getting more impatient as days go by and “I want it now” syndrome is slowly creeping into our lives and taking hold of our actions and emotions.[…]