In short, seasonal branding isn’t a complete brand makeover, but it is a useful temporary tool. While you maintain your core branding, the slight tweaks in design give it a seasonal twist. After the window of time has passed, you can simply revert to your general branding.[…]

April Fools’ Day is the one day a year where it’s socially acceptable to glue quarters to sidewalks or replace the Oreo cream filling with toothpaste, providing some lighthearted enjoyment all around. It’s also a great marketing tool for companies and a perfect way to have a little fun on the job.[…]

Everyone who has a printer at home may think they are experts in printing and print design because they know what direction to flip the paper to print it on both sides. But when it comes to professional printing, it is a whole different ball game.[…]

Creating a logo is one of the most important steps a company takes in its branding. A good logo, one that is carefully created, drives all other branding decisions and should be one of the first “to dos” in a marketing plan.[…]

The numbers vary based on who you ask, but it’s generally accepted that it takes somewhere between 6 and 13 “touches” before you get a qualified sales lead. Trade shows can be a unique way to touch very qualified candidates.[…]

Even though awards season is done, it is just getting started for us at My Chief Marketing Officer. Through our work with our clients, we have been inspired, tested, and had to execute ideas that are more creative and more unique than we have in the past.[…]

At least once a day, someone walks into our office asking how to get to one of the businesses next door. We’re nice people, so we always tell them where to go, but think about how much easier it would be if these companies created signs that stood out more.[…]

A brand is like a living, breathing organism. Like a human, its capabilities, voice, and overall personality will grow and become more mature and diverse with time, even if the name is the same and the face (or logo for a brand) remains recognizable. […]

What if we told you that you could get people to pay their own money to advertise for your brand?

Yes, you read that correctly, they take their hard-earned money and advertise for your restaurant, medical company, or hardware supply store.[…]