There is a definite psychology when it comes to how we perceive and take in colors. Different colors have different connotations that make us feel a certain way when we see them. Think about the sense of peace you experience when you look out over a true-blue ocean horizon or the vibrant freshness you feel while deep in a forest surrounded by a million shades of green.[…]

In September 2014, there were 1 billion websites floating around on the Internet. That number has declined to just under one billion over the past year, but still – that’s a lot! And a lot of websites means there’s a lot of competition for eyeballs.[…]

If you were asked to define “branding,” what would you say?

We believe a brand is about giving your customer a consistent experience. If I walked into a Chipotle in Rockville today and the walls were pink, and a week later I walked into a Chipotle in New York City and the walls were brown,[…]

If you hear the word “animation” and think “Saturday morning cartoons” instead of “awesome marketing idea,” this blog post is for you. I am really excited about animation in marketing for a variety of reasons, but first, let’s talk about some basics.[…]

When it comes to branding, there are many different routes that a company can take. In Mosquito’s case, a professional, high-end look was achieved through their new branding effort in the form of packaging, stationary, menus, and more.

This new branding effort didn’t form a completely new image for Mosquito;[…]

IHOP’s new logo, reinvented by Studio Tilt, modernizes the traditional, and widely recognized original logo. The new logo’s biggest change is turning its “frown” upside down, and adding a smiling face to the restaurant’s name. The “o” and “p” now act as eyes.[…]

When WTOP came to My Chief Marketing Officer again in search of a bold and effective bus tail advertising campaign that would incorporate their new logo, we knew we had our chance to impact the advertising world with short,[…]

Chester County Primary Care wanted a cutting edge logo that connected with younger generations, so My Chief Marketing Officer thought up a concept for their logo that is more than meets the viewer’s eye. The logo has been constructed from a series of dots that form the letters CCPC which acts as a small,[…]

My Chief Marketing Officer designed several fact sheets for our client Cure HHT. Cure HHT is an organization dedicated to helping people affected by HHT (Hereditary Hemorrhagic Telangiectasia) by educating patients and physicians and improving treatments, among other things.

The purpose of these fact sheets is to empower individuals with knowledge about the disease and offer information to spouses,[…]