You don’t want to put all your eggs in one basket. It’s a repeated cliché, primarily because it’s true. Investing your time and money in only one idea is risky. It’s equally risky to invest all of your marketing budget in one ad,[…]

As the holidays and the end of the year approach, a lot of companies are faced with either trying to spend the rest of 2018’s marketing budget (or risk losing it), or setting up a marketing budget for 2019. One piece of marketing wisdom says that companies who have a set a marketing budget are 47% more likely to be innovators in their field.[…]

You may have noticed a large influx of emails from the companies who often send you coupons, newsletters, or sales offers. Many of these emails have the subject “Updates to Our Privacy Policy,” “Changes to Our Privacy Policy,” or even “Keep in Touch.”

This is because of the new European Union (EU) General Data Protection Regulation (GDPR) that went into effect May 25th,[…]

Even with the popularity of GoPro cameras, video social media platforms like Instagram and Snapchat, and the high-quality video cameras on our phones, many are unfamiliar with a lot of the jargon that is used in the film and photography industry.[…]

In some industries the last two months of the year are written off as an unproductive time. But experienced marketing directors and CMOs know that this is the wrong approach when it comes to marketing. Not only can the end of the year be incredibly productive,[…]

From bouncing lamps to hamburger-eating clowns, chlorophyll-filled giants, and talking reptiles, mascots have been used for years now. Pixar, McDonald’s, Green Giant, and Geico have created a diverse and elite group of corporate mascots, that come in all shapes, forms,[…]

Demographics are an essential piece of marketing, and with longer lifespans, we have a lot more generational demographics living simultaneously. This makes reaching your target demographic a lot more important and at the same time, a lot more difficult. Being confident you are using the right channels,[…]

YouTube, Instagram video, Facebook live, Snapchat, Periscope, musical.ly. What do all of these things have in common? Any company or brand that wants to have a web presence must be on at least one of these platforms. Why? Because Content is king,[…]

Are you quick to dismiss print marketing materials as old school? If you’re a company that does business in a defined geographic area, print can bring in customers as well as increase the value of your brand.

Become the Face of Your Location

Take,[…]