Social media is a great marketing tool that some companies overlook. Although keeping your website up-to-date and active is important, it’s also vital to keep users engaged with your company through other means. Social media is a great way to do this,[…]

In short, seasonal branding isn’t a complete brand makeover, but it is a useful temporary tool. While you maintain your core branding, the slight tweaks in design give it a seasonal twist. After the window of time has passed, you can simply revert to your general branding.[…]

My Chief Marketing Officer is proud to announce that we will be exhibiting at the ASAE 2019 Marketing Membership & Communications Conference. The event takes place from June 6-7 at the Walter E. Washington Convention Center in Washington,[…]

Although there’s some argument about who exactly is considered to be a Millennial, most researchers say that this generation was born between the early 80s and mid-90s, commonly citing 1980-1996 as an acceptable date range. That means that the oldest Millennials are 39 and the youngest are 22,[…]

In this day and age, having a website for your company is absolutely essential for staying competitive and providing people with easy access to the latest information about your business. With the necessity being so high, it becomes increasingly important for your company not just to have a site,[…]

For some, free trials are a necessity, letting customers try out a product before deciding whether or not to invest full-time. For businesses, these trial offers can be a worthwhile investment and advertising opportunity. However, in order for these deals to be effective for your company in the long run,[…]

April Fools’ Day is the one day a year where it’s socially acceptable to glue quarters to sidewalks or replace the Oreo cream filling with toothpaste, providing some lighthearted enjoyment all around. It’s also a great marketing tool for companies and a perfect way to have a little fun on the job.[…]

Using the Internet to watch videos is nothing new. In fact, in 2014, videos already made up 64% of all Internet traffic. That number is expected to grow up to a staggering 80% by the end of 2019,[…]

We think it is safe to assume, if you’re reading this article, that you’re using the Internet to do so, and that you don’t really need a definition of who Google is and what they do. But you may not know that Google has a service called Google Ads.[…]