
Enhesa: Rebranding a Global Leader in Regulatory Information
Enhesa is a company that works on a global scale, helping other companies achieve their compliance goals.
Categories
Branding
Celestial Fire Glass
Celestial Fire Glass needed a brand that could be as visually appealing as their products. My Chief Marketing Officer explored how we could create concepts that would embody the product and the name associated with it. The product itself was rich with visual imagery to draw from. The color palette we chose for the logo was representative of the colors available for the product. The Celestial Fire Glass brand is now fresh, sophisticated, and layered with meaning.
Categories
Uncategorized
Learn & Soar
Learn & Soar’s logo was not suited for the type of organization they were and it didn’t provide them with the credibility they needed. My Chief Marketing Officer aimed to create a design which would showcase their versatility and professionalism in their respective field of education. The logo uses visual elements from well-known educational tools and creates a fun, yet engaging image for the viewer to connect with.
Categories
Mini-Blog
Anglin Consulting Group
Anglin Consulting Group is an up-and-coming government contracting entity that has carved a niche for itself in the government sector. The consultants are constantly strategizing in order to enhance their clients’ bottom line. They offer services such as various business solutions, financial solutions, and American Sign Language interpretation.
Categories
Mini-Blog
Choosing Fonts that Reflect Your Business
Your company has a name, a tagline, and you’ve decided on colors. Now here comes the next part: the logo. While the imagery is a big portion of a logo, picking the right font to use in your logo and in assorted branded collateral is critical.[…]
Categories
Branding
The My Chief Marketing Officer Logo Creation Process
Creating a logo is one of the most important steps a company takes in its branding. A good logo, one that is carefully created, drives all other branding decisions and should be one of the first “to dos” in a marketing plan.[…]
Categories
Branding
Keys to Effective Brand Architecture Development
A brand is like a living, breathing organism. Like a human, its capabilities, voice, and overall personality will grow and become more mature and diverse with time, even if the name is the same and the face (or logo for a brand) remains recognizable. […]



