Our client, Gemnique, came to us last year looking to rebrand the company. The unique gem wholesaler had been selling their products on Amazon, but they wanted to make their brand compelling enough to sell directly to the consumer through their own website.[…]

Sometimes companies rebrand themselves with a lot of hoopla and fanfare – as Yahoo did, and the end result was a huge disappointment. So there is merit in doing a rebrand quietly, and that is what UBER opted for.[…]

We always keep a close eye on the latest web design trends, and this year has been no exception. As we move into 2016, there are a number of trends we’ve seen build momentum, while others have fizzled out. There are also a number of hot trends in 2015 that will continue to gain strength in the new year.[…]

I’ve been in the graphic design arena for more than three decades now, and I’ve seen my share of myths and misconceptions in this field. Design plays a crucial role in the success of any business, small or large, but I often hear it dismissed as effortless or even unnecessary.[…]

It’s the new year! And like every new year, you go through your stuff and throw out your old calendar, your old notecards, your… marketing strategy?

Well, in some senses. The new year brings new ways to reach people,[…]

In 2015, two projects really captured the entire My Chief Marketing Officer team’s attention. One was done by Pentagram, and the other by Michael Beirut, who happens to be a Pentagram partner.

Here’s a look at the two design projects:

New visual identity for MIT Media Lab | Pentagram

The MIT Media Lab is a very unique department at the storied university.[…]

In today’s digitally driven world, a company’s logo serves as the cornerstone of its brand identity. From billboards to social media feeds, your logo must not only look good but also effectively convey the essence of your brand across a multitude of channels.[…]

Sometimes customers get attached to a really great brand with strong design elements. They come to have certain expectations of your business and they associate that with your logo. The downside to this is that sometimes they can get too attached.[…]

by Sam R., Creative Director

1. Video

Once Facebook started automatically playing videos, a light bulb went off in a lot of marketers’ heads. What if we started packing our message into small, bite-size videos that consumers would definitely see and engage with?[…]