
My Chief Marketing Officer is a 2018 Hermes Awards Winner!
Even though awards season is done, it is just getting started for us at My Chief Marketing Officer. Through our work with our clients, we have been inspired, tested, and had to execute ideas that are more creative and more unique than we have in the past.[…]

The New MCCC Website is Now Live!
A few months ago, we announced our partnership with the Montgomery County Chamber of Commerce (MCCC) for the design, content writing/editing, and styling of their new website. Today we are proud to announce that the new website is now live.[…]

Web Development Vocab – My Chief Marketing Officer Marketing Vocab Cheat Sheet
Every industry has its language, and when marketing nerds like us start really getting into the subject of marketing, we get a bit caught up in the excitement. Impressions here, retargeted ads there, die cuts, SEO, print bleeds, wireframes, SSL,[…]

Connection Restored: Trends to Help Your Brand Reconnect with Customers in 2018
With robots getting citizenship and digital helpers constantly listening to everything you say, it’s easy to feel that the use of tech is starting to overshadow the natural and human elements in life and in commerce – that companies have lost their focus on helping consumers,[…]

Enhesa: Simplifying Complicated Corporate Messages
Enhesa is a leading environmental, health, and safety consulting firm, providing EHS regulatory compliance assurance support to businesses worldwide. My Chief Marketing Officer has had the pleasure of rebranding Enhesa, and collaborating with their organization on multiple marketing and web presence strategies.[…]

Less Is More: Using Minimalism To Break Through Online Clutter
There are more than 1.1 billion websites across the world today, according to Internet Live Stats. That’s a lot of marketing. Consider how effective minimalism could be in cutting through that confusion. With a clean visual, bright colors,[…]

Trends for Better Websites in 2017
As a web developer who works closely with design and marketing experts on a daily basis, I notice ways that website design is affected by both technology and human psychology. So when I consider what trends are likely to drive website design in 2017,[…]

How Focus Groups Can Strengthen a Brand
Our client, Kicks Karate, is a martial arts academy with several locations in Maryland. As the company passed the 20-year mark, the owner looked for a way to rejuvenate his business. He was under the impression that parents were primarily interested in the fun aspect of martial arts for their kids.[…]

Scrolling is Not (Always) Something to Avoid
The design world is beginning to shift toward more vertically-oriented “scrolling” websites that require fewer click-throughs and instead use scrolling as the primary means to navigate through content. However, these sites can raise eyebrows among designers who were taught the long-held philosophy that important content must always be presented “above the fold” (or “above the scroll”) of the screen.[…]

