Everyone who has a printer at home may think they are experts in printing and print design because they know what direction to flip the paper to print it on both sides. But when it comes to professional printing, it is a whole different ball game.[…]

The numbers vary based on who you ask, but it’s generally accepted that it takes somewhere between 6 and 13 “touches” before you get a qualified sales lead. Trade shows can be a unique way to touch very qualified candidates.[…]

At least once a day, someone walks into our office asking how to get to one of the businesses next door. We’re nice people, so we always tell them where to go, but think about how much easier it would be if these companies created signs that stood out more.[…]

The fundamental problem with sales and marketing presentations is that most companies focus on writing a PowerPoint (or other software) presentation. For a presentation to be effective and memorable, however, the focus has to be on the person presenting.

What Microsoft PowerPoint Was Created to Do

Microsoft developed PowerPoint in the computer age to replace projected film slides and transparencies.[…]

Every designer has a “first love.” For me, packaging design will always have a special place in my heart. My admiration for product packaging began in design school and still interests me today. What I love most is not only how much it challenges us as designers,[…]

Enhesa is a leading environmental, health, and safety consulting firm, providing EHS regulatory compliance assurance support to businesses worldwide. My Chief Marketing Officer has had the pleasure of rebranding Enhesa, and collaborating with their organization on multiple marketing and web presence strategies.[…]

Are you quick to dismiss print marketing materials as old school? If you’re a company that does business in a defined geographic area, print can bring in customers as well as increase the value of your brand.

Become the Face of Your Location

Take,[…]

Even though we have all heard the expression “don’t judge a book by its cover,” we were smart enough to know that everyone does anyway. With this knowledge in hand, we knew what our first step was when author Barry Thomas came to us looking to give his book A Spring in South Langland new life.[…]

Writing copy for signage is more like putting together the pieces of a puzzle than other types of writing. It involves arranging carefully selected words into a headline that will attract readers’ attention, communicate a message to them, and prompt them to take an action – all within a finite space.[…]