Category: Tips & Tricks

How to Use Print Materials for Targeted Geomarketing

by Sam R.

Are you quick to dismiss print marketing materials as old school? If you’re a company that does business in a defined geographic area, print can bring in customers as well as increase the value of your brand.

Become the Face of Your Location

Take,[…]

Equality t shirts models

The Rise of Activism Marketing

by Marstudio, Inc.

From the award show speeches to Nike commercials, colorless Skittles, and businesses closing for the day, there is one thing we cannot deny about 2017 – activism is in.[…]

Book Cover Paint

The Making of “A Spring in South Langland” Book Cover

by Sam R.

Even though we have all heard the expression “don’t judge a book by its cover,” we were smart enough to know that everyone does anyway. With this knowledge in hand, we knew what our first step was when author Barry Thomas came to us looking to give his book A Spring in South Langland new life.[…]

marstudio blog features

Top Tools and Features to Make Your Blog More Amazing

by Marstudio, Inc.

Good blog content isn’t the only thing that will get your post the attention it deserves. By installing a few added features on your website to enhance functionality, you’re making content easier to read as well as helping new customers more easily discover your business.[…]

slim and save logo before and after

Make Your Brand Stand Out with Unique Typeface Design

by Sam R.

Top companies often commission a custom-designed font for their brands – think Kellogg’s cereal boxes, for example (Kellogg’s Sans font). An experienced graphic designer who understands your business strategy can create a new typeface or modify an existing font to help distinguish your brand.[…]

marstudio simple brands icons

The 5 Key Elements of Every Successful Brand

by Sam R.

We have seen a lot of marketing and advertising trends come and go over the years, and they have taken on every shape, size, and form imaginable. Remember when banner ads, automated direct messages on Twitter, QR codes on marketing collateral,[…]

kellogg conference hotel postcard location

How to Make the Most of Direct Mail in the Digital Age

by Sam R.

With the rise of the digital age, many people thought the sun was setting on print and direct mail, completely forgetting that both have a proven track record of generating results. Instead, people began putting all of their marketing eggs in a digital basket,[…]

scrolling with a mouse

Scrolling is Not (Always) Something to Avoid

by Sam R.

The design world is beginning to shift toward more vertically-oriented “scrolling” websites that require fewer click-throughs and instead use scrolling as the primary means to navigate through content. However, these sites can raise eyebrows among designers who were taught the long-held philosophy that important content must always be presented “above the fold” (or “above the scroll”) of the screen.[…]

Marstudio Trade show

How a Creative Agency Stands Out at a Trade Show

by Shevy S.

Last year, we participated in the Healthcare Information and Management Systems Society (HIMSS) trade show at McCormick Place in Chicago. This is a huge trade show, attracting nearly 40,000 people every year. In fact, it filled two floors in the gigantic McCormick Place,[…]