“Customer service” used to be something that only happened between you and your customers. But now, with social media, the whole world can see how you respond to customer feedback – making your reactions a form of marketing.

I’ve spoken about this topic at multiple workshops,[…]

A wonderful thing about creative industries is that you always keep learning. At My Chief Marketing Officer we’ve realized that with every project we take on, our knowledge base increases, and we want to share what we’ve learned with the world.[…]

Instead of just “liking” a post on Facebook, you can now also indicate whether it makes you feel Love, Haha, Wow, Sad, or Angry.

No instructions are given for how to select an emotion; users are left to discover it by hovering over the “Like”[…]

We always keep a close eye on the latest web design trends, and this year has been no exception. As we move into 2016, there are a number of trends we’ve seen build momentum, while others have fizzled out. There are also a number of hot trends in 2015 that will continue to gain strength in the new year.[…]

As we bid farewell to another year and embrace the promise of what lies ahead, it’s natural to reflect on the journey we’ve traveled and the milestones we’ve achieved along the way. For the My Chief Marketing Officer team, the past 12 months have been filled with moments of creativity,[…]

If you’ve ever visited a website and clicked and clicked and clicked to find the information you were looking for – or gave up and never found it – you already know what a bad user experience (UX) feels like: frustrating.[…]

Search engine optimization, or SEO, leaves a lot of people confused. SEO optimizes your website for search. Put another way, it brings people to your site and generates leads.

That’s great, right? You want people to come to your website.[…]

Email inboxes are increasingly full – and cluttered. But we don’t have to tell you that. If you’re like most people, right now your inbox has a stack of emails just waiting to be read.

Your customers and clients are no different.[…]

According to the Pew Research Center, roughly one-third of Americans use their mobile devices for the majority of web activities. The booming mobile technology industry suggests this number will continue to rise quickly.

Is your website ready for an all-mobile future?[…]