
Time to Leave Insecurity Behind
It’s the dawn of a new year – a time for reflection on your growth, confidence in your goals, and security in the person you’re becoming.
But what about your website? Will it be secure this year, too?[…]

Why Video Is Now Essential for Your Web Marketing Strategy
YouTube, Instagram video, Facebook live, Snapchat, Periscope, musical.ly. What do all of these things have in common? Any company or brand that wants to have a web presence must be on at least one of these platforms. Why? Because Content is king,[…]

Enhesa: Simplifying Complicated Corporate Messages
Enhesa is a leading environmental, health, and safety consulting firm, providing EHS regulatory compliance assurance support to businesses worldwide. My Chief Marketing Officer has had the pleasure of rebranding Enhesa, and collaborating with their organization on multiple marketing and web presence strategies.[…]

Less Is More: Using Minimalism To Break Through Online Clutter
There are more than 1.1 billion websites across the world today, according to Internet Live Stats. That’s a lot of marketing. Consider how effective minimalism could be in cutting through that confusion. With a clean visual, bright colors,[…]

How the Power of a Social Media Strategy Can Increase Sales
Our client Geminique sells glass gems and water beads as decorative accents for crafts, floral arrangements, and home décor. Over the last two years, My Chief Marketing Officer has helped the company with rebranding, redesigning their packaging, and redesigning their website.[…]

Trends for Better Websites in 2017
As a web developer who works closely with design and marketing experts on a daily basis, I notice ways that website design is affected by both technology and human psychology. So when I consider what trends are likely to drive website design in 2017,[…]

Top Tools and Features to Make Your Blog More Amazing
Good blog content isn’t the only thing that will get your post the attention it deserves. By installing a few added features on your website to enhance functionality, you’re making content easier to read as well as helping new customers more easily discover your business.[…]

Scrolling is Not (Always) Something to Avoid
The design world is beginning to shift toward more vertically-oriented “scrolling” websites that require fewer click-throughs and instead use scrolling as the primary means to navigate through content. However, these sites can raise eyebrows among designers who were taught the long-held philosophy that important content must always be presented “above the fold” (or “above the scroll”) of the screen.[…]

6 Steps to Rebrand a Product for Selling Online
Our client, Gemnique, came to us last year looking to rebrand the company. The unique gem wholesaler had been selling their products on Amazon, but they wanted to make their brand compelling enough to sell directly to the consumer through their own website.[…]

