My Chief Marketing Officer accepting an award

My Chief Marketing Officer is Recognized by Rockville Chamber of Commerce as Business of the Year

by My Chief Marketing Officer

At My Chief Marketing Officer, we’ve always prided ourselves on our commitment to excellence, creativity, and innovation. So, you can imagine our excitement and gratitude when we were recently honored with the prestigious Business of the Year award at the Rockville Chamber of Commerce’s annual Rockstar Awards ceremony.[…]

InDesign Photoshop logo

InDesign vs. Photoshop

by Sam R.

When it comes to a Designer’s software, Adobe reigns supreme. However, there are multiple programs within the Adobe umbrella, and each serves its own purpose. Here, we’re breaking down the differences between two of Adobe’s software powerhouses, InDesign and Photoshop.[…]

SEO blocks

SEO Still Matters

by My Chief Marketing Officer

Every once in awhile, fear arises over the idea that SEO is dead. Skeptics gather and claim that everything people know about SEO from the last 30 years is useless, stating a myriad of reasonings to back their claim. But is it true?[…]

Personal Branding

Personal Branding and Your Business

by Sam R.

It’s probably likely that you’ve encountered the phrase “personal branding” in a casual setting. These days, people have interpreted the phrase to be about how one presents themselves in their everyday life. For example, according to this definition, how you define your strengths and characteristics on your resume is part of your personal brand.[…]

Carnival funhouse

How Warner Bros. Used “Immersive Experiences” to Market ‘It: Chapter Two’

by Sam R.

In the world of marketing, the possibilities are seemingly endless when it comes to coming up with ways to sell your product. Each approach is unique, and companies have even been able to construct methods to sell products based off sounds and smell alone.[…]

Concert screening

How Short Should Your Social Media Videos Be?

by My Chief Marketing Officer

The first thing most people do when a video comes across their social media platform of choice is to check the timestamp. If it’s too long, they’ll decide that it isn’t worth spending time on and move on.

Attention spans are getting shorter – less than that of a goldfish according to some studies.[…]

ADA Compliance

What it Means for Your Site to be ADA Compliant

by My Chief Marketing Officer

The federal Americans with Disabilities Act (ADA) is often associated with locations and accommodations certain companies must make for people with disabilities. However, there’s a component that also applies to websites.

Under Title I of the ADA, any business with a minimum of 15 full-time employees which operates for 20 or more weeks every year is covered by the law.[…]

meme button

Marketing a Meme: How to Use Trendy Humor to Market

by Sam R.

Memes are everywhere. When something goes viral, it becomes the subject of everything from workplace conversation to actual news coverage, reaching thousands of consumers at once.

In an anthropological sense, the word “meme” (as coined by Richard Dawkins in 1976) is defined as a sharable cultural artifact which rapidly spreads through a culture.[…]

Constant Contact and Mailchimp

Constant Contact vs. Mailchimp: Which Email Marketing Platform is Right for You?

by My Chief Marketing Officer

Despite the now bountiful ways to connect with your customer base, email marketing is still one of the most effective methods. Email marketing helps you build a base of customers, allowing you to engage with clients both old and new.[…]