Safinia is an artificial intelligence platform created by Lexical Intelligence.

While having a website is imperative these days, simply owning a site isn’t enough. Your website needs to be tailored for search engine optimization, SEO for short. You don’t have to pay for ad space just to rank higher in Google –there’s actually a method to it. Here are some of the easiest and most commonly forgotten ways to boost your site’s SEO.

Today, Millennials are the target demographic for most marketers. This is because, at this point in time, Millennials have shifted to become the primary consumer base. However, their shopping trends vary vastly from Generation X or Boomers and if you’re trying to appeal to Millennial shoppers, establishing brand loyalty is the way to go.

Easter Title & Settlement had a strong presence in the community they served, but their efforts weren’t focused enough to truly expand their reach. My Chief Marketing Officer started with implementing a full brand refresh to help refocus the company’s marketing efforts. Then, we applied this new branding to several types of collateral such as business cards and promotional flyers. We also refreshed the design of their website, business cards, and various trade show material.

Celestial Fire Glass needed a brand that could be as visually appealing as their products. My Chief Marketing Officer explored how we could create concepts that would embody the product and the name associated with it. The product itself was rich with visual imagery to draw from. The color palette we chose for the logo was representative of the colors available for the product. The Celestial Fire Glass brand is now fresh, sophisticated, and layered with meaning.

Learn & Soar’s logo was not suited for the type of organization they were and it didn’t provide them with the credibility they needed. My Chief Marketing Officer aimed to create a design which would showcase their versatility and professionalism in their respective field of education. The logo uses visual elements from well-known educational tools and creates a fun, yet engaging image for the viewer to connect with.

Anglin Consulting Group is an up-and-coming government contracting entity that has carved a niche for itself in the government sector. The consultants are constantly strategizing in order to enhance their clients’ bottom line. They offer services such as various business solutions, financial solutions, and American Sign Language interpretation.

The world is changing and as a result, more and more businesses are gearing their marketing approach towards Millennials. That is because now, Millennials are the primary shoppers, but what about businesses that cater to older generations? If you are one of those businesses,[…]

Your company has a name, a tagline, and you’ve decided on colors. Now here comes the next part: the logo. While the imagery is a big portion of a logo, picking the right font to use in your logo and in assorted branded collateral is critical.[…]