You don’t want to put all your eggs in one basket. It’s a repeated cliché, primarily because it’s true. Investing your time and money in only one idea is risky. It’s equally risky to invest all of your marketing budget in one ad,[…]

As the holidays and the end of the year approach, a lot of companies are faced with either trying to spend the rest of 2018’s marketing budget (or risk losing it), or setting up a marketing budget for 2019. One piece of marketing wisdom says that companies who have a set a marketing budget are 47% more likely to be innovators in their field.[…]

In the early My Chief Marketing Officer days, there was a time when we had just finished a website and it was time to take it live. When we asked the client if they wanted to host their website with us,[…]

My Chief Marketing Officer was started on the idea of helping businesses meet new levels of success. The beauty of this approach is the more successful our clients are, the more opportunities we have for success. The same goes for our community.[…]

Everyone who has a printer at home may think they are experts in printing and print design because they know what direction to flip the paper to print it on both sides. But when it comes to professional printing, it is a whole different ball game.[…]

Creating a logo is one of the most important steps a company takes in its branding. A good logo, one that is carefully created, drives all other branding decisions and should be one of the first “to dos” in a marketing plan.[…]

So, you read our Trade Show Trade Secrets and created a killer experience for visitors at your last trade show. You made a few deals, talked to some great prospects, and gathered a ton of contact info. Now what?[…]

There was a point in time when the standard for communication was a house phone, with a long curly cord, plugged into a dial on a separate unit. Nowadays, there is a new standard of communication with many forms, including texts,[…]

The numbers vary based on who you ask, but it’s generally accepted that it takes somewhere between 6 and 13 “touches” before you get a qualified sales lead. Trade shows can be a unique way to touch very qualified candidates.[…]